Tuesday, May 31, 2022

8 Tips for Creating an Effective Business Card

Business cards are a business staple.


These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your customer base. According to Statistic Brain Research Institute, 72% of people judge a company based on the quality of its business card. Make your business card a great one with the help of these eight tips. 


1. Make your business card legible


It can be easy to get so caught up in the design you forget the most critical part: legibility. 


If a business card can’t be read, it is useless. This means staying far away from color combinations that may be hard to read. For example, white on yellow is usually a big no-no. 


Furthermore, avoid fancy or funky fonts. They may look cool, but it’s not worth frustrating your clients. Opt for standard-sized fonts and account for those with failing eyesight. 


If you feel the need to reduce your font to fit everything in, you’re trying to include too much information. 


2. Less is more on your business card


You may be tempted to include as much information as possible on your cards, but don’t.


Only include the essential information to avoid information overload, leaving room for the essentials. 


  • Name

  • Company name

  • Position

  • Telephone number

  • Email address

  • Social media

By including only the most important information, you’ll be able to have adequate white space. 


3. Leave room for business card blank space


White, blank space allows the recipient to jot down notes on the card.


Don’t risk angering prospective clients by not providing them with adequate blank space to do so. It’ll also enable you to write down specific information for clients, making the experience more tailored. 


Plenty of blank space also has a design element to it. The white space causes the information already on the card to stand out. 


Because of the utilization of blank space, it is discouraged to go for the black, glossy cards because standard black and blue ink won’t show up very well on black and a glossy finish is hard to write on. 


Avoiding black, glossy cards isn’t the only guideline to follow. 


4. Logistical guidelines for business cards


Business cards are diverse, but a few guidelines hold for all. 


For the best print resolution, aim for around 300 dots per inch (dpi). This ensures your business card comes out clear and easy to read. 


Keep the text at least 5 mm from the edge. Even the most professional printers aren’t going to reach the very edge of the card. This is why it’s important to have a bleed area. This way, nothing gets accidentally cut off. If you really want a design to extend to the outer edges of the card, opt for designs that naturally extend beyond the card. Then you can cut the white space off. 


Avoid using a straight border around the entire card. Straight borders show misalignment if the card isn’t perfectly cut. 


Standard sizes are standard for a reason. You may be tempted to change the size of your business card in order to stand out. However, if it doesn’t easily fit into a pocket, wallet, and organizer, then you’re probably doing yourself more harm than good. 


The card has two sides. Most people prefer to have the design on one side and information on the other. 


With two sides and lots of information, it can be easy to accidentally miss something. 


5. Proofread. Proofread. Proofread. 


Proofread extensively before having your business cards printed. 


Our brains are excellent at automatically correcting words on the fly. Perhaps you remember the internet phenomenon where words were purposely misspelled: the first and last letters were kept the same, but the middle letters were jumbled. 


For example: It deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.


Initially mistakenly attributed to research at Cambridge University, the study was eventually traced back to Dr. Graham Ralinson. This phenomenon shows the power of the human brain at automatically fixing mistakes and why it can be so hard to catch simple typos. 


In order to avoid this, let your business card design sit for a couple of days before coming back to it. Ask others to look it over. The more eyes, the better. 


You don’t want your mistake to be what the recipients of your business card remember. However, you do want them to remember your business card. 


6. Get creative with your business card 


Including a second use for your business card can make it memorable. 


For example, making a business card that can turn into a phone holder, acts as a seed packet, can open bottles, or can turn into an origami figure will ensure customers will be more likely to keep your card and remember you. 


It may also make the recipient more likely to follow your call to action.


7. Include a call to action on your business card


If space allows, consider including a call to action on your business card. 


This could be in the form of a discount, direction to a website, or tips. Including a call to action can make your business card a more effective marketing tool. It provides something tangible for the recipient to do. 


8. Hire a professional printer 


Your business card reflects your business. Make it a positive reflection by hiring a professional printer. 


We’re here to offer you advice, designs, and quality business cards to join the 10 billion business cards printed in the U.S. every year. 

Friday, May 27, 2022

7 Top Design Decisions Direct Marketing and Web Designers Share

You might think that web design is entirely different from direct mail marketing.


But there are many things web and offline print marketing designers can learn from one another.


7 Top Design Decisions Direct Marketing and Web Designers Share


1. Create a compelling message.


According to David Ogilvy, five times more people read the headline than the body copy. It’s essential to use a powerful, bold headline telling your story and describing your offer or service.


2. Be clear and concise.


Avoid jargon in the body text or on the webpage. Remember that being transparent and avoiding jargon doesn’t necessarily mean talking down to your audience. 


Be sure that the product or service is appropriate and compelling to your target audience.


3. Utilize data.


In the world of marketing, and mainly B2B marketing, the correct use of data can be transformative.


Understand who is in your audience – what are the demographics of the new homeowners? This information may influence your design.


4. Branding, branding, branding.


A brand is more than just a logo on your direct mail piece or website.


It involves your online experience, your retail or workplace environment, the tone of your copy, and everything that relates to the “personality” of your business.


Use your logo consistently on every online and offline component you create.


5. Focus on fonts


Typography plays a crucial role in the success of a new design.


Use a strong sans-serif font like the Helvetica or Frutiger families for your headlines and a softer serif font like Times, Goudy, or Palatino for your body text.


It’s best not to mix two sans serif typefaces, or two serif faces on one piece. Go for the contrast between sans serif and serif.


6. Make a unique masthead.


The designs that work or catch your eye will have a point of difference by instantly communicating their tone and mood from their masthead, cover line typography, and image choices.


7. Follow a style guide


Comprehensive style guides define the company image from a visual and editorial perspective to ensure a unified brand. Style guides define the company image from a visual and editorial perspective to ensure a unified brand.


Make sure you have a style guide to keep things consistent.


Great design, especially for direct mail marketing pieces, can put you ahead of your competition and in front of new customers.  


We’re here to help you get there. Check us out today!

Tuesday, May 24, 2022

Tips for More Cost-Effective Direct Mail

You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project?


Here are some tips to make it more cost-effective to mail.


First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip codes, and state codes. Next, run every mailing through the CASS™ program and NCOALink database from the United States Postal Service.


Mail advertising boasts a much higher response rate than social media, email marketing, and other digital channels. It’s also more memorable and, in some cases, beautiful enough to make people keep it for decades. Think of an old holiday postcard that was saved.


Direct mail might seem expensive, but it’s worth it.


Here are some things to consider when creating a direct mail piece. You can do some of these things in-house, while others will need professionals to care for them.


  • Design services

  • Copywriting cost

  • Size and volume of a mail piece

  • Mailing list volume

  • List selection (purchased from third parties or custom-built)

  • Printing quality (paper, ink, equipment, etc.)

  • Personalization

  • Chosen mail postage rate (standard and first-class mailing costs significantly differ.)

  • Before you buy or rent a list, consider using free lists. Then, if you have a digital platform, use the lists from this to start your direct mail campaign.

Finally, try tracking your success by using specific URLs or coupons.


5 Ways to Make Your Direct Mail Lists Deliver


1. Determine demographics.


Lists determined by geography and demographics are typically less expensive than those that break it down to interests and hobbies.


2. Plan ahead.


Give yourself time to edit. For example, mistakes might mean you have to send out two copies to customers instead of just one. This, of course, raises your cost to mail.


3. Clear messaging.


Reduce brand confusion by keeping your marketing message clear and consistent. For example, suppose you have two different looks and statements online and offline. In that case, people get frustrated, and you could lose business, which wastes money.


4. Choose your paper wisely.


By using thinner paper and smaller sizes, you can save money. But make sure you aren’t sacrificing your standard. For example, if people have a particular image of your company, keep it consistent.


Maybe you need a thicker postcard or larger envelope to make a statement about the quality.  


5. Allow people to unsubscribe.


Even though you want people to receive your mail, cutting out those who don’t want your marketing will save you time and money.


There are several ways to save money on direct mail. Reach out today to learn more!

Tips for More Cost-Effective Direct Mail

You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project?


Here are some tips to make it more cost-effective to mail.


First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip codes, and state codes. Next, run every mailing through the CASS™ program and NCOALink database from the United States Postal Service.


Mail advertising boasts a much higher response rate than social media, email marketing, and other digital channels. It’s also more memorable and, in some cases, beautiful enough to make people keep it for decades. Think of an old holiday postcard that was saved.


Direct mail might seem expensive, but it’s worth it.


Here are some things to consider when creating a direct mail piece. You can do some of these things in-house, while others will need professionals to care for them.


  • Design services

  • Copywriting cost

  • Size and volume of a mail piece

  • Mailing list volume

  • List selection (purchased from third parties or custom-built)

  • Printing quality (paper, ink, equipment, etc.)

  • Personalization

  • Chosen mail postage rate (standard and first-class mailing costs significantly differ.)

  • Before you buy or rent a list, consider using free lists. Then, if you have a digital platform, use the lists from this to start your direct mail campaign.

Finally, try tracking your success by using specific URLs or coupons.


5 Ways to Make Your Direct Mail Lists Deliver


1. Determine demographics.


Lists determined by geography and demographics are typically less expensive than those that break it down to interests and hobbies.


2. Plan ahead.


Give yourself time to edit. For example, mistakes might mean you have to send out two copies to customers instead of just one. This, of course, raises your cost to mail.


3. Clear messaging.


Reduce brand confusion by keeping your marketing message clear and consistent. For example, suppose you have two different looks and statements online and offline. In that case, people get frustrated, and you could lose business, which wastes money.


4. Choose your paper wisely.


By using thinner paper and smaller sizes, you can save money. But make sure you aren’t sacrificing your standard. For example, if people have a particular image of your company, keep it consistent.


Maybe you need a thicker postcard or larger envelope to make a statement about the quality.  


5. Allow people to unsubscribe.


Even though you want people to receive your mail, cutting out those who don’t want your marketing will save you time and money.


There are several ways to save money on direct mail. Reach out today to learn more!

Friday, May 20, 2022

7 Steps to Great Packaging for Your Business

Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics.


Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like?


Think about promoting your business with your packaging. It’s possible and doable.


7 Steps to Great Packaging for Your Business 


1. Establish your goals.


Determine your brand values, mission, and purpose. Then work to build your graphics and design elements around those.


2. Reach the right customers.


Identify the ideal customer so you can reach your target market with your design. Is your target market young? Teens? Adults? Elderly? How about style? Quirky or professional? Modern or whimsical?


Think about what colors would attract and what graphics appeal to your target audience.


3. Determine your budget.


Spend your budget wisely but consider that elegant items need elegant packaging.


If you are a high-end product producer, you will need high-end printing on your packaging. You want elegance and sophistication to shine through the packaging.


4. Keep branding on point.


Keep your logo colors and style to incorporate those things into your packaging. You will want to use the same colors and complementary colors.


5. Don’t just ship; advertise.


Use your packaging to attract customers so that it serves as an actual ad. Make it fun and exciting. Let people know what you offer.


6. Packaging represents your business.


Remember that packaging is part of the product, and keep your focus on this, so it doesn’t become an afterthought. Plan your packaging right away to tie in with the other items you are using to promote your business.


7. Think outside the box.


Update your packaging so that people will know you have a cutting-edge product. Even if you have packaging already, update it regularly to keep customers interested. You don’t want tired, old printing on a box. You want something clean, fun, and eye-catching in today’s world.


Upscale printing on your packaging is essential to growing your brand, no matter what business you have.


We are here to help you grow, too. Reach out today!   

Tuesday, May 17, 2022

7 Ideas for Combining Offline and Online Marketing

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.


And it’s also about teamwork in marketing—using online and offline tools to promote your business.


When the two hold hands, nothing can stop that well-oiled machine.


7 Ideas on Using Offline and Online Marketing


1. Cross-Promote.


Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site.


2. Combine Efforts.


Synergy across your online and offline branding is crucial for successful integration.


Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page.


Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful.


3. Join Forces.


Integrating your online and offline marketing efforts creates a much smoother experience for consumers, allowing them to move through the customer journey much more easily.


It also brings about familiarity, which will cause your business to grow.


4. Produce In-Person Meetings.


When making the promotions in your online and offline efforts, try to get in front of your customer.


Allow yourself to be the expert on what you offer and try to get speaking gigs and in-person tradeshows. This also helps boost your business as an overall combined effort.


5. Search Intent.


You have to create relevant content that isn’t “salesy” to naturally resonate with people who need the information.


Make it easy to look at your site and get accurate information, not just a sales pitch.


So, when your brochure or postcard points them online, make sure you have legitimately helpful information for the consumer.


6. Collect Contact Information.


To connect your offline marketing to your online marketing, collect email address information in-store. This will tie the marketing together so that you can reach them through email or a phone call later.


7. Custom URLs.


An easy way to connect online and offline campaigns is through custom tracking URLs. Use unique URLs in all of your offline marketing efforts. When customers visit these pages, you’ll know they came from offline marketing.


No matter which marketing the customer sees first, the important thing is that the two marketing efforts point to each other and help each other.


We are here to help you as well. We are only a click or a phone call away when you need high-quality printing.

Tuesday, May 10, 2022

Print Marketing: 8 Benefits to Leverage in Your Business

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.


1. Print marketing is cost-effective.


Print is cost-effective because of its high return on investment.


The return on investment of print marketing is about 13 to 1. This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off! 


2. Print marketing has staying power.


The best marketing strategy is the one that stays in your customers’ minds.


The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold onto their brochures, magazines, pamphlets, and promotional products. The longer they hold onto it, the more likely they’ll remember your company and buy from you. 


3. Print marketing is visible.


Digital ads flash across the screen, following the old adage, “Out of sight, out of mind.” 


But the best marketing campaigns are the ones that are visible to the clients and allow the clients to truly digest the information. 


The Penny Experiment


Here’s an example. Think of a penny. What does it look like? Which way is Lincoln facing? What words and numbers are on it? What do they say? Where are they placed? Now, look up a picture of a penny. 


How well did you do? If you’re like most people, you probably didn’t do very well. Why? After all, you’ve seen a penny numerous times. It’s because you never truly looked at a penny, therefore, the physical attributes were never properly encoded into your mind. 


When advertising, you want the material to be properly encoded in the minds of your consumers. Print is a powerful tool to achieve this. For example, print advertising, on average, leads to 77% brand recall compared to 46% for digital ads. 


4. Print marketing outperforms screens.


Print outperforms the digital world in a variety of categories. 


One study found print activates customers’ perception of desire and valuation. Furthermore, print had the highest correlation with advertising effectiveness. 


5. Print marketing generates better retention.


Multiple studies show that print causes higher levels of recall. 


In a study, recall was 70% higher among participants who were exposed to a direct mail piece than a digital ad. Additionally, print was easier for the study participants to understand. 


6. Print marketing provides connection.


Print feels more personal. 


After years of COVID, people are craving connection. Print feels more real and personal than digital advertisements. Perhaps this perceived connection is why people trust print more. 82% of consumers trust print ads the most when making a purchase decision. 


7. Print marketing appeals to all ages.


In order to have the best marketing campaign, you’ll want to be able to effectively reach your entire target audience. 


The problem? Not everyone is tech-savvy. Sometimes, you can even spot a member of the younger generation yelling at their electronic device. Luckily, print doesn’t require technical skills to navigate. It won’t anger any of your potential clients. 


8. Print marketing is a multi-sensory experience.


Great marketing appeals to all the senses, and print can help you do that. 


  • Print appeals to the sense of touch. Customers can feel the weight and texture of the paper, and they can feel the turn of the pages.

  • Print appeals to the sense of smell, and people love the smell of fresh ink.

  • Print appeals to the sense of hearing, and customers can hear the crinkle of the paper and the rip of the envelope.

  • Print appeals to the sense of sight, and customers can see the vibrancy of the colors without the eye strain caused by screens.

  • Technically print can appeal to the sense of taste. But, we don’t recommend that. 

We want you and your business to be successful, and we believe we can help you on your road to success by helping you leverage the benefits of print in your marketing strategy. 

Friday, May 6, 2022

7 Reasons to Use Print

You might think of Twitter, Facebook, and email when you think of marketing.


But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.


The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.


The organization predicts that 72% of corporations will use direct mail campaigns.


Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.


As a result, direct marketing is expected to continue its upward trend.


7 Reasons to Use Print as Opposed to Just Online.


1. It’s the most trustworthy.


Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.


2. Be environmentally friendly.


There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.


And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine. 


There are 20% more trees now in the United States than 40 years ago.


3. Think non-traditional printing.


There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match. 


4. Think outside-the-box printing. 


Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business. 


5. Get your printing quicker. 


The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.


6. People love to be tactile. 


Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.


7. There is easy personalization. 


There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.


Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.


People appreciate the extra care that goes along with a printed piece.


No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results.


 

Tuesday, May 3, 2022

The 7 Stage Employee Life Cycle

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly.


The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as high as $6,110. However you calculate it, hiring a new employee is not cheap.


Below are the seven stages of the employee life cycle.


Attraction: the 1st stage of the employee life cycle


The employee life cycle begins the very first time your company is exposed to the potential employee. 



Do your best to make sure your first impression is a good one. Build a positive company culture and a brand that will appeal to future employees.


Recruitment: the 2nd stage of the employee life cycle


Recruitment encompasses the period from applicant to employee. 


Although salary, job title, and job fit are all important, they’re not everything. Future employees are also looking for your company’s equality and diversity policies, mental health stance, maternity leave, overtime, sick pay, unpaid leave, and work-life balance. Positive testimonies from current and past staff are also important. 


Remember, the job interview is both a space for you to see if the prospective employee is a good fit for your company as well as for the prospective employee to see if your company is a good fit for them. 


Onboarding: the 3rd stage of the employee life cycle


The employee has been hired, now it’s time to get them acclimated to your work environment. 


When employees start a new job, they’re most likely feeling optimistic and full of potential. Build off of this by making them feel welcomed and safe in the new work environment. 


Development: the 4th stage of the employee life cycle


If your employees are learning and improving, so too will your business. 


Support development by organizing workshops, conferences, and seminars. Encourage constructive criticism throughout the workplace. If your company is able, financially support learning programs for your employees. 


Retention: the 5th stage of the employee life cycle


Successful employee retention will save your company many workers and dollars. 


Never take any of your employees for granted. Let them know they’re appreciated by thanking them often. Reward employees for their hard work through recognition programs and promotions. Check in with your employees to see if they’re happy and content. If not, find out why. What can your business do?


Separation: the 6th stage of the employee life cycle


Employees can’t stay at your company forever, no matter how hard you try. 


Employees might leave for a variety of reasons: better career opportunities, retirement, a change of pace, etc. Whatever the reason, it’s crucial that you try your best to remain on good terms. 


They’ll be able to testify for or against your company down the road. Positive word-of-mouth reviews are important to the success of your company. Try throwing them a goodbye party to thank them for all they’ve done for your company. 


Before they leave, make sure you ask them for their honest opinions. This will help you improve your workplace. 


Check in with your remaining employees. You didn’t just lose an employee, they lost a friend. 


Alumni: the 7th stage of the employee life cycle


Although no longer officially part of your workplace, past employees can still be part of your company’s culture. Invite them to company events if possible, ask them for future referrals, and request their help from time to time. 


We understand the workplace community can sometimes feel like a second family. Support your employees every step of the way with the print pieces that make communication a breeze. Support is important, and we’re here to support you in your business goals. Anything print-related, we’ve got your back.