Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business.

Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase.

According to Oxford Economics USA, 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits.

A First and Lasting Impression

Before getting started, it’s important to look the part.

First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it.

Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, practicing a firm handshake, and focusing on professional mannerisms. These all may seem insignificant on their own, but they add up to how others view you. Be professional, but be sure to remain confident and trust yourself.

Search Out Events

Next, find events where you can network, such as business seminars, networking groups, professional associations, and community events.

• Business seminars are commercial programs that deliver information or training about a specific topic to the attendees.


• Networking groups are a great way to exchange business information, share ideas, and offer support.


• Professional associations are made up of members who are within the same industry. It’s a great area to network with others in your field and receive and share the most current methods and ideas.


• Community events enable you to meet local people who care about their community.

At any event, it’s important to make connections first and worry about the potential profit later.

People don’t want to be seen as money. However, people do like to talk about themselves. That’s why some of the best connections are made when you hardly say a word. Instead, ask lots of questions and let them do the talking.

Business Cards: The Ultimate Networking Tool

Business cards are an invaluable marketing tool to always carry around with you.

It’s an affordable way to promote your business by providing the potential client with something tangible they can hold onto and view later. Plus, the size is optimal for its ease of use and display.

Business cards are convenient for carrying around in your pocket and sharing at networking events. Best of all, business cards create a lasting professional impression and provide the most important information to the potential client.

Networking may take a lot of time, work, and effort, but the business it provides is worth it!

7 Steps to Overcoming Decision Fatigue

Just like any muscle in the body, the brain can also get tired.

According to Medical News Today, a human’s ability to make decisions can worsen after making many decisions, as their brain will be more fatigued. This can lead to an emerging phenomenon called decision fatigue, which can cause mental fatigue, increasingly worse decision making, impulse buying, procrastination, decision avoidance, lack of focus, pessimism, and lapses in judgment.

And it could be the reason you find it hard to get stuff done. It’s not your fault. It’s just your brain’s natural defense mechanism.

When the brain becomes depleted, it shuts down non-essential services, including the prefrontal cortex, which is the area of the brain responsible for complex decision-making.

Unfortunately, entrepreneurs can be affected by decision fatigue because they make many decisions throughout the day, feel greatly affected by the decisions they make, and make stressful and complex decisions.

Luckily, there are steps that you can take to alleviate the mental toll of constant decision-making.

7 Steps to Overcoming Decision Fatigue

1. Simplify

Find ways to reduce the number of decisions you have to make in a day by simplifying your life and creating habits.

For example, create a minimalistic wardrobe. Food prep or form consistent meal plans. Develop habits, so you no longer have to decide whether or not to do something. You start to do it automatically.

2. Plan Ahead

Plan the night before for the day ahead.

This will limit the number of decisions you’ll need to make during the day. You’ll no longer have to decide if you should do this or that. It’s prewritten. You just need to follow the script. Much easier.

3. Hard First, Easy Second

Tackle the hard stuff first when your brain is the most energized.

Some may find it tempting to take on the easy tasks first in order to ease into the day. But, when you reach the more challenging items, it will be much harder to complete because your brain is already depleted. You’re not doing yourself any favors.

4. Take Breaks

Small breaks energize your mind and make you able to continue working optimally for longer.

These breaks could include a meditation (focus on breathing for a set period of time), a short walk, or even a power nap. You’ll come back energized and ready to conquer the rest of the day!

5. Self-Care Matters

Take care of yourself.

Your brain and physical body function optimally when you are eating right, sleeping well, and not overworking yourself.

6. Don't Go It Alone: Outsource

Reduce the number of decisions you must make by outsourcing them.

For example, hire virtual assistants to cover the simple business decisions or hire extra employees to tackle more complex decisions.

7. Stand Firm

Once a decision is made, stick to it!

You already spent quite a lot of energy making that decision. There’s no need to go back, spend more energy, and change decisions. You’re just increasing your workload and decreasing your mental energy.

It's Start with Your Mindset

Interestingly, it could be beneficial to change your view on how mental energy is used.

A study was conducted comparing Westerners and Indians. The Indian participants believed that exerting willpower was energizing, while the Western participants believed that exerting willpower was draining. The Indians performed better. Therefore, perhaps just changing your mindset regarding the brain’s energy could affect your energy levels.

A world full of decisions can be draining, but luckily there are multiple strategies to help you combat decision fatigue.

Increase Customer Engagement with Out-of-the-Box QR Codes

Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel.

It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) that stored a hundred times more information than conventional barcodes.

Enter QR Creativity

In this micro-attention age, QR codes can catch the fleeting attention of your audience by adding both efficiency and quirkiness to your designs.

Today’s customers love to actively participate – not just passively consume – so why not take people on a “digital scavenger hunt” you’ve created by leading them to a URL for your landing page, a direct link to your social media page, or to retrieve personalized texts from your team?

While many QR codes are bland, they don’t have to be. Here are just a few out-of-the-box ways businesses are using printed QR codes to build bridges with clients:

WiFi Network Sharing

Want to make your network accessible and convenient for your guests?

Simplify this step by building a QR code that allows them to connect to your WiFi with just one scan. Instantly connect users to the network and make their lives more simple and stress-free.

Surprise Gifts

Gifts are a treat, but surprise gifts are even better.

When you want to thank a VIP customer or impress a first-time client, offer them a printed thank you postcard with an unexpected giveaway they can access by scanning the QR code. This builds emotional engagement by adding both participation and a greater level of surprise.

Menus

Try replacing bulky tri-folds with simple table tents or bookmarks when you want to keep your menus crisp and current.

Customers can scan the QR code to read the full menu, view seasonal or daily specials, or even pay after completing the order.

Invoice Surveys

When you ship goods to your client, offer a discount if they complete a quick survey after scanning your QR code.

Happy clients are more willing participants. Grab them on the spot as they unbox their new purchases!

Die Cut Overlays

If you use plain brown gift bags or simple white boxes, you can add color and charm with die-cut labels that double as a funky patterned QR code (like this playful QR valentine).

Who says beauty and functionality can’t co-exist? Have some fun taking people on “the code less traveled.”

Captivating Colors

Why live in the monochromatic when you can design in color?

Modern QR code generators allow you to add zest to your QR code based on your aim, style, and brand theme. Some software even allows you to choose patterns, build logos or faces into your code, or add sophisticated gradients.

Bridge the Gap Between Print & Digital

Nielson found about 56% of consumers rely on printed matter for sales information, specifically when seeking information on a purchasing decision.

Print is seen as a concrete, reliable source, especially for prospects nearing a decision. By including QR codes in print marketing, you increase the potential for landing a valuable client. Consider using QR codes for:

• Product packaging, invoice stuffers


• Printed menus, business cards, or rack cards


• Store promotions with discounts available at checkout


• Promotional games, puzzles, or scavenger hunts


• Stickers for merchandise, packaging, displays, or cards

Increase your conversion rates while coaxing prospects further down the sales funnel in a fun, effortless manner.

Rise and Shine with Big, Breathtaking Displays

Ready to stop traffic with eye-catching displays?

Spectacular banners and backdrops ensure a competitive edge. Researchers estimate it takes only one-fifth of a second to evaluate a brand image, and 94% of that is design related. If you want to get all eyes on you, large-scale displays bring a big statement with a smashing style.

Here are four fun possibilities to consider for your next conference, sidewalk display, or community event.

1. Rigid Signs

When you want to provide classy directional signage or a beautiful lobby accent, rigid signs offer many versatile options.

Consider rigid metal, acrylic, or plastic signs to post store hours, prominently display your logo, or spruce up your welcome space. Rigid signs can be displayed using wall clamps, bolt spacers, and easels, or fitted to a steel plate base that uses hook and loop connections to make graphic changes quick and simple.

Try shapes like an arrow, beveled oval, or a contour customized to your logo.  

2. Full Height Tension Fabric Displays

It takes the right piece to communicate the right message, and nothing says proficiency like an oversized stretch banner.

Full height fabric displays are lightweight, easy to set up, and impressive. Stretch fabric mounts to an economy aluminum frame, making this option portable and easy to assemble. Carry bags and wheeled frames add to the efficiency.

Simply attach the graphic, pop and expand the frame, and enjoy the limelight!

3. Campaign Counters

When you want an outdoor pop-up solution or a point-of-purchase kiosk, a campaign counter booth might be just right.

Like a ticket station on the go, a campaign counter offers a conversational space for you to engage prospects or post table-top displays. Featuring quick assembly and colorful panels, a campaign counter is perfect for retail promotion and use in trade show and event environments.

Take it on the road or pack it away for later because these pop-up booths can be easily disassembled and stored in a convenient carry bag.

4. Incline Stands

Do you like to wander through home and garden shows or visit the street fair?

Part of the draw is the creative three-dimensional displays you find in these spaces, so why not bring some of this creativity into your atmosphere? Incline stands can add depth and character to any lobby, sidewalk marketing, or high-traffic event space. Built as A-frame easels or an inverted “V” foldout, incline stands range in height from an oversized chalkboard menu to a 7-foot welcome sign.

Incline stands are a nice way to provide ambiance and information in any professional setting, with a laid back, classy design that puts customers at ease.

Inspire Confidence with a Five-Star Appearance

Store displays and large events offer an unparalleled opportunity to connect and build influence, so come ready with your A-game.

Your exhibits set the tone for your entire brand, so don’t skimp. From pop-up booths to backlit fabric stretch banners, start conversations that turn curious bystanders into your next customers.

Shape Crystal Clear Lead Generators with Three Building Blocks

Presidential campaigns are a time when passions run high and candidates jostle for the spotlight.

Avid supporters of each candidate put signs in their yards, wear buttons, or put stickers on their bumpers. Politicians who use simple, repeatable slogans have a higher success rate and a longer shelf life in the public square. Can you finish any of these popular mantras?

• Tippacanoe and __________ (Tyler Too/William Henry Harrison)


• A Chicken in Every Pot and __________ (A Car in Every Garage/Herbert Hoover)


• Happy Days are ________ (Here Again/Franklin Roosevelt)


• I Like ____ (Ike, Dwight D. Eisenhower)


• Make America ________ (Great Again/Donald Trump)

A good presidential campaign slogan is memorable, meaningful, and highly quotable. More than a phrase, it builds a heart connection with the dreams and needs of listeners.

And it is often a candidate’s key to victory.

Why Confusion Scares People

Voters and prospective customers aren’t so different.

Both are weighing decisions and navigating information overload, so strong messages should be short and sweet. Customers will not progress when in a fog because no one likes being confused. If you are confused about the rules of the road, you could smash your car. If you are confused about a medication's dosage, you could poison yourself. Feeling uncertain about an idea leaves people feeling vulnerable.

The human brain is designed to experience delight when it understands something and resistance or fear when it doesn’t. This is a basic survival mechanism and a way to logically categorize information. When someone feels uncertain, they naturally move away from situations that confuse them and toward places they feel more in control.

Many companies miss this point and underestimate the emotional weight of precise, repeatable messaging. They overcommunicate, bury the lead, or complicate the storyline.

Lift the Fog and Move Prospects Toward Action

Want to eliminate uncertainty and move your prospects toward action?

From a direct mail postcard to an email drip campaign, here are three basics that every lead generator should include:

1. Pique Curiosity

In the header of your brochure or the beginning of your proposal, pique curiosity with a poignant phrase, like:

• Save $500 a month and buy your next car with cash


• Put a stop to this before it puts a stop to YOU


• Increase your ACT score by 4 points in 4 months


• Own your own little piece of paradise

Strong hooks work to draw people in, press the pain point, paint a compelling future vision, or appeal to the selfish desires of key customers.

2. Preview a Solution

After the hook comes your pitch.

If your lead statement draws them in, the next idea you communicate should answer the “but how?” question.

Like this:

• Save $500 a month and buy your next car with cash . . . with our Freedom Finder Debt Consolidation plan


• Increase your ACT score by 4 points in 4 months . . . with one-to-one Varsity Tutoring


• Own your own little piece of paradise . . . Unlock the world with thousands of hassle-free timeshares

3. Offer a Next Step

Businesses are meant to be transactional, and it’s not pushy to ask for a sale.

Having a “Buy Now” or “Schedule a Call” button on your sell sheet or website helps your customer understand the kind of relationship you are inviting them into. Make your next step to put prospects in the driver’s seat.

By adding clarity to your lead generators, you’ll build customer confidence, make your brand more memorable, and ultimately close more deals.  The better your hooks are, the more successful your sales will be!

Use Collaborative Design Blasts to Craft Show-Stopping Ideas

It happens.

The design deadline looms, your mind is adrift, and your page is blank. How can you generate creativity and move out of this slump? Two resources to leverage are your time and your team. 

Often the longer you spend on an idea, the less productive you become. Especially if you are working alone. With an open concept and no firm timeline, designers may sit at their desks for weeks, spinning endless variations of a vague concept or completely losing sight of the project goals. This is a dead end that can drive everyone mad.

Instead, apply a simple process to prompt stunning ideas efficiently:

1. Gather a team

Everyone has good ideas, not just designers.

Who could you pull – account assistants, content writers, a family member – to brainstorm for a brief stretch of time? Use a pen and paper and spend time thinking aloud together about names, word pictures, or image ideas. Keep it short and sweet but have fun!

2. Review the design brief and project goals 

Amidst the flurry of creativity, stay focused on your target.

When you gather the team for an initial brainstorming session, always review the project requirements. Be sure you understand what the client wants, the project parameters, and the goals for final outcome. This task review and initial brainstorming should last for no more than 10-15 minutes.

3. Launch a 60-minute development blast

Time to send the troops into battle!

If you are the sole designer, it’s all you. If not, send a small batch of people to work for one hour. The group has 60 minutes to come up with ideas. No more! The abbreviated timeframe forces your brain into green light thinking, prompting more spontaneous creativity. Typically pencil, pen, and paper are best for stretching ideas without inhibitions.

After an hour, meet again to chat. Give comments or suggestions to develop the full potential of the best ideas. Usually, a handful of ideas emerge as the best candidates. Now a final concept can be clarified, assigned for full development, and kicked into the digital realm.

If you can’t decide which idea is best, pick the top three and draw scamps to a higher level of finish. Pin them to the wall, talk about the pros and cons of each, and see what the collaborative process brings. Just a little team mojo can make a mediocre idea magical.

4. Keep early and rejected work

Often when you pitch ideas to clients, some of the best ideas get cut.

This is unfortunate, but not all is lost. All good designers will build up a collection or rejected work. Whether it’s an early stage scribble or a fully developed logo, keep a printout of every piece of work. Scan sketches and scamps and clearly label them, so they are accessible later and easy to find.

You invest lots of time shaping a concept, so don’t let an initial rejection close the door on your idea forever. Down the road, these ideas may be a catalyst for an even better spinoff design!

Delicious Fonts: The Bread and Butter of Appealing Designs

For every Olympic Games, there has been an accompanying logo that brings a unique identity to that particular year while allowing the host country a special place in the global spotlight.

A good Olympics logo should reflect both the host country’s culture and the time period of the games. The 2012 Olympic logo caught a lot of flak for failing in both of these goals. Composed of bright pink and yellow colors, weird shapes, and a jagged, angular typeface, it smacked of an 80’s funk vibe rather than British culture or the London lifestyle. When it was revealed in 2007, a petition circulated Great Britain (signed by over 48,000 citizens) to have the £400,000 logo scrapped a redesigned.

Ije Nwokorie, managing director at the design firm that created the logo, defended the bold look:

“We wanted the logo, in particular, to make people reconsider Olympics, to think about them in a different way,” he said. “London is this kind of dissonant place that you discover new angles and new dimensions to things. In its highest level, this brand was an expression of that.”

Overall, the logo and font sparked more dissonance with the viewers. Many believe it went down in history as a failed experiment.

How to Pick the Best Font for Your Page

Typefaces are the personality on the page.

The way you represent words shapes the style and readability of your content. A font choice can have far-reaching effects, which is why brand style guides are extremely helpful.

But if you don’t have a grid to work from, the endless choices can feel daunting. Not sure where to start? Here are a few tips:

Set the Tone

What is the style of the document? What vibe should the content communicate?

Often the audience you target will shape the personality of your font choice.

Keep it Simple

Unless you are designing an art piece, stick to one or two typefaces. If you are designing for a document, like an annual report, you might need a sans serif and a serif for variety and legibility.

If you need lots of different headings and subheads, choose a font with a variety of weights (like Bahnscrift or Sabon). Display fonts are fun but don’t offer many choices when it comes to weights.

Make the Best Even Better

Want to inject personality in your text without getting too weird?

Customized fonts work beautifully for logos, headings, or a tagline splashed across the page. Try customizing your favorite fonts with tiny alterations, like this:

• Shorten the descenders on letters like y, p, and q


• Make the crossbars on a letter stop short on one side and cut the corners off letters at an angle (like a capital ‘A’ or a lowercase ‘e’


• Use a bold header and a blurred, slightly transparent subhead


• Erase or add to the font by uniquely featuring something relating to your brand (for example, a baker might use a font where a bite is taken out of every ‘B’)

Don’t Be Trendy

Marketers often choose a typeface because it seems cool at the moment, but the flair can quickly fade.

Like bad wallpaper in your grandma’s kitchen, faddish designs don’t age well. One rule of thumb is this: “If a typeface is quirky, your design might be a turkey.”

Classic fonts that have endured over decades include Bodoni, Bembo, Caslon, Clarendon, Helvetica, Gill, Univers, Baskerville, Perpetua, Futura, News Gothic, and Optima.

From selling products to creating brand loyalty, fonts create a smooth, intuitive journey for people to follow. A little adjustment to your fonts can go a long way!

Creative Ways To Use Print Marketing to Boost Your Business

There are many ways to increase business through marketing with print.

Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force.

According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart.  

As old as advertising itself, print media is an invaluable resource. A host of strategies have yielded results over time; however, unique print marketing campaigns have ultimately proven the most successful. 

Utilize Social Media’s Simplistic Design

Most companies have adopted digital media into their marketing repertoire.

Customers enjoy simplistic layouts, separating information and graphics. Plus, it has become a recognizable feature of this media-minded society.  

Easy ways to incorporate digital inspiration into print marketing include (but are not limited to): 

• Signage on or around your business


• Business cards


• Mailing materials


• Promotional handouts 

Incorporate the Magic of Multiple Mediums

The Louvre famously employed a simplistic roadside billboard campaign in 2017.

It emulated the orientation, scale, and minimalism of a typical social media post that billions of users are familiar with. However, the museum also took the additional step of including non-conventional aspects to complement their high-way gallery. They set their roadside advertisements up to sync with three local radio stations. The audio component allowed drivers to hear a 30-second artist introduction. Along with attracting more visitors, the Louvre also gained international recognition for its creativity. 

There are endless undiscovered frontiers companies are exploring every day.

One of the best parts of print marketing is its versatility. Virtually anything can become a canvas to market your business. Marketing can also be seen in other lights. For example, a print media campaign does not have to include conventional forms of print advertisements.

While signage, business cards, and mailers are fantastic ways to reach customers, marketing can also be done through creative and more indirect ways. 

Printing Is the Best Marketing Route

Regardless of the methods you employ, finding the right printer to begin your next successful and innovative marketing campaign is simple.

To truly transform your business, join forces with an experienced team of print marketers. We're here to help.

The 8 Dos and Don'ts of Branding

Your brand is often the key to growing and keeping your customer base. 

A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it comes to print-based marketing. This is why it is essential to make sure your brand is in tip-top shape!

How do you know if your brand is on point or missing the mark? You follow these dos and don'ts of branding.

The Dos of Branding

1. Take the Time to Update Your Brand Logo

Even iconic brands like Coca-Cola revamp their logo on occasion.

The longer you have been in business, the more likely you need to update your brand logo. You want your brand to appear fresh and relevant. You don’t have to redesign your brand logo completely; just give it a revamp. 

2. Pay Particular Attention to Detail

Designing for print leaves little to no room for error.

You want to get it right the first time and avoid costly fixes down the road. Therefore, it is usually best to start with a digital design before printing the final product.  

3. Take Advantage of Print Textures

Because print-based marketing gives the consumer something they can hold, don’t forget about using print texture to enhance your brand.

Techniques like folding, embossing, or even well-placed foiling can create a unique print experience. 

4. Respect White Space

With print, sometimes less if more.

Try to leave space between the icon and the text. Try your design in black and white before adding color. You’ll see just how impactful it is or realize you need to go back to the drawing board for tweaks and adjustments.  

The Don’ts of Branding

1. Forget to Edit

Editing is often the best friend of printing and branding.

Come up with several options before settling on something final. Brands will inevitably evolve, but spending the initial investment of time on the front end will allow you to come up with a solid brand.

2. Add Too Many Fine Details for Printing

There is a time and place for intricacy when it comes to branding.

Intricate designs with multiple colors and gradients may be amazing for digital marketing platforms but will most likely get lost in translation in print. So instead, think simple but unique for print purposes by scaling back fine details.

3. Use a Wide Variety of Colors

One of the goals of print marketing is to get the customer’s attention.

While you can do this with color, too many colors may have the opposite effect. Think about the size of your print materials and use that to guide your choices of colors. 

4. Use the Wrong Font

Think about your brand. Is it bold? Demure? Classic?

Choose a font that represents the overall feel of your brand. For example, a construction company would likely never utilize a swirly font with loopy letters. Put your font choice to the test before making a final decision. Look at it in various sizes. If it doesn’t translate well to several settings, choose another font.

Creating a brand for your business doesn’t have to be an impossible task. When you keep these dos and don’ts of branding in mind, your business can be well on its way to iconic status in no time. 

Partner With a Marketing Expert

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