3 Inspiring Ways to Promote Your Offer Using Print + Digital

Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business.

Working together with online platforms can be instrumental in publicizing your content in a relatable and current way.

Today’s marketplace is increasingly online, which means businesses need to think outside the box when it comes to marketing and promoting their business to potential customers.

3 Creative Ways to Showcase Your Business Utilizing Print and Digital

Branding your company to a broader audience on multiple platforms can be intimidating, but with a few simple and energizing ideas, you will surely gain traction with today’s customers.

1) Use a QR code on your posters and flyers

A QR code is a type of barcode that smartphone cameras can read easily.

Once scanned, the camera will open up the designated website. This ability to get a potential customer directly to your website without typing in the website is both simple and effective.

There are many free QR code generators available. Customers will appreciate the easy access to your website and the ease of saving it onto their phone for reference later. Additionally, QR codes simplify posters and flyers by not having extra words weighing down or busying the overall aesthetic. 

2) Connect your social media to printed materials for deals

Don’t let your social media and printed marketing be islands; make them complement each other.

One application is to include an insert in your product packaging that encourages customers to post their purchase to their social media and tag your business or use a specific hashtag. Once the customer posts with the specific hashtag, you will send them a discount code for a future purchase.

This strategy uses customers as ambassadors online for you while also drawing them into stores to purchase a product. Connect your customers to your online presence to grow your digital content and familiarize customers and future customers with your business.

3) Merge your physical mail and email customers

On your physical mailers, have an option for customers to sign up for your email list.

This will give you flexibility and another platform to showcase your materials. Additionally, having customers subscribe to your emails will increase awareness of your current and upcoming deals and more.

Today’s marketplace is ever-changing and increasingly digital, so ensure your business stands out on digital and print platforms. Digital and print marketing do not need to be mutually exclusive. Contact us today to unite your online and printed materials to meet your company’s unique needs.

Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores

As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores.

To achieve this goal, a well-crafted offline marketing strategy is essential. 

Harness the Power of Offline Marketing to Improve Foot Traffic to Your Business

Here are ten strategies to help you drive foot traffic into your store.

Have a Clear Brand Voice

Your brand voice sets you apart from other businesses.

Establishing and maintaining a consistent tone of voice will help customers recognize your store.

Host Events

Promote events within your store to get people in the door.

Try hosting workshops, classes, or community-oriented activities like movie nights or local artists' exhibitions.

Join Local Organizations

Get involved in your local community by joining organizations and networking with other businesses.

This will help you drive foot traffic to your store and increase your visibility within the community.

Run Contests & Giveaways

A great way to attract people to your store is by running contests or giveaways.

Include promotional information with each prize to help spread the word about your store.

Create Loyalty Programs

Offering discounts and rewards for loyal customers is a great way to build customer loyalty and encourage repeat business.

Send Out Promotional Flyers

Reach out to customers by sending physical mailers with promotional offers or coupons.

You can also distribute flyers at local events or post them in strategic locations in the community.

Offer Discounts & Incentives

Offering discounts or incentives can effectively drive foot traffic into your store.

Consider offering student or senior citizen discounts or even a buy-one-get-one special.

Invest in Local Advertising

Invest in local advertising, such as radio spots, billboards, and signage.

This will help to increase the visibility of your store and attract customers.

Focus on Customer Service

Excellent customer service is critical to successful retail marketing.

Ensure you provide a positive experience for all your customers so they will want to return. 

Boost Your Business' Foot Traffic with Print!

Are you looking for ways to draw more customers into your brick-and-mortar store? 

Print marketing can be a powerful tool in driving foot traffic, as it's tangible, cost-effective, and can reach a broad audience. 

Consider using print to increase foot traffic into your store: 

• Place print advertisements in local newspapers, magazines, and other publications.


• Create attractive brochures or flyers that highlight your store's products and services.


• Hang posters or banners at busy intersections or high-traffic areas.


• Decorate store windows with colorful displays that draw attention to the store.


• Invest in direct mail campaigns to target local customers with promotional offers or coupons.


• Offer discounts for customers who bring in cut-out ads from magazines or newspapers.


• Place outdoor signage with your store's logo and contact information near high-traffic areas like highways, shopping malls, and airports.


• Distribute postcards to customers in the area with information about your store and promotional discounts.

Now is the time for your business to benefit from offline marketing strategies. Start by establishing a clear brand voice, getting involved in local organizations, and creating attractive print materials that promote your store.

With consistent effort and the right approach, you can build an offline marketing plan that is sure to draw customers into your store. 

Contact us today to get started!

Q&A: How Can I Use Print to Get My Business Noticed and Sales Funnel Overflowing?

It's no secret that you need to get noticed if you want your business to succeed.
 
But with so much competition, how do you stand out and ensure your sales funnel is overflowing?
 
Here's what the experts have to say!

Question: What are the most compelling printed products to help my business get noticed?

Answer: The tried-and-true method of printed materials remains one of the most effective ways to get your business noticed.
 
Business cards, flyers, and brochures are great for getting people interested in your company and its services.
 
But don't forget the power of mailers – a well-crafted direct mail campaign can generate leads and drive sales.

Question: How can I use print materials to attract potential customers?

Answer: Make sure your print materials are eye-catching and attractive. Research the colors, fonts, and images that best convey your message.
 
Be sure to include all the critical information, like your business name, logo, website URL, contact numbers, and a brief description of what you do.
 
Additionally, be creative with text, such as puns or jokes, to make reading fun and interesting.

Question: Are there any tips on maximizing the visibility of my printed material?

Answer: Print materials can be highly effective, but if you don't get them into the right hands, they won't help you.
 
Make sure to target your audience appropriately – think about their age range, where they live, and their lifestyle.
 
Local events and trade shows can be great places to distribute printed materials. Consider leaving brochures and flyers at nearby cafes, libraries, or even in the mailboxes of potential customers.

Question: How can I ensure the right people see my flyers, brochures, and posters?

Answer: Word of mouth is always a powerful tool – talk to community members and ask them to help spread the word about your business.

You can also use social media platforms like Facebook or Twitter to promote your materials. Create digital versions of your flyers, brochures, and posters for sharing online. 

Question: How often should I print promotional materials to stay top-of-mind with potential customers?

Answer: It depends on the kind of business you have and how often your promotions change.
 
If you frequently change your promotional materials, printing new copies every few months or so is best.
 
But if your promotions vary infrequently, printing once a year should be enough to keep customers informed.

Question: Are there any other ways I can use printed products to get more customers?

Answer: You can also use printed products as incentives or rewards for your existing customers!
 
Offer a discount coupon or a freebie with a purchase to encourage people to return and shop with you again. You can even create loyalty cards with discounts or special offers after customers accumulate points.
 
If you're looking for an effective way to get your business noticed and increase your sales, contact us today!
 
We can help you create compelling print materials to catch potential customers' attention and give your business an edge. Let us show you how the right printed products can be a great asset in helping your business succeed!

Tech Support Marketing Ideas For Printers MI4P.com   techsupport@mi4p.com 5990 14th Street South • Fargo, North Dakota 58104       P.S. - Sizzling Summer Savings Going on Now! Ask me how you can illuminate your online presence, sell more printing, and save big this summer! Unlock your savings at mi4p.com/sizzling-summer-promotion!

9 Tips for Creating a Successful Coupon Marketing Strategy

A well-crafted coupon marketing strategy has the potential to not only drive sales but also enhance brand awareness and loyalty.

Coupons can entice potential customers and encourage repeat purchases by offering attractive discounts, exclusive deals, and personalized incentives. Additionally, leveraging data analytics and customer insights can provide valuable information to fine-tune your strategy and maximize its effectiveness.

With a strategic approach and thorough research, you can develop the right plan to help you achieve your goals and establish a strong connection with your target audience.

Achieve Your Marketing Outcomes with These 9 Effective Coupon Strategies!

Check out these nine key strategies to make the most of your coupon marketing campaigns.

1. Have a Goal

Whether you want to drive traffic or increase sales volume, determine specific goals and objectives for your coupon strategy.

This will help you measure the effectiveness of your efforts and ensure that they align with your overall marketing objectives.

2. Know Your Audience

Start by researching your target audience and what motivates them.

Understand their needs, values, preferences, and purchasing behavior so you can tailor your strategy and create coupons that will be most attractive to them.

3. Strike the Right Tone

Choose an appropriate tone for your coupons that reflects your brand voice.

Do you want to sound professional, friendly, or fun? Think about your target audience and pick a tone that best resonates with them.

4. Focus on Attractive Design Elements

Create eye-catching visuals for your coupons.

Whether you are designing a physical voucher or an online one, make sure it stands out and catches the eye of potential customers.

5. Make Your Message Clear

Make sure to clearly state the discount amount and any other relevant details, such as expiration date, in a prominent place on the coupon.

6. Provide Multiple Offers

Consider creating different types of coupons for additional products or services your business offers.

This can help you target different customer segments and tailor your campaigns for a specific audience.

7. Reward Brand Loyalty

Offer exclusive discounts or rewards to loyal customers as part of your coupon strategy.

This is a great way to reward those returning and encourage them to remain faithful to your brand.

8. Consider Creative Coupon Contests

Run contests or sweepstakes to attract more customers and encourage them to use coupons in exchange for a chance to win attractive prizes.

9. Track Your Success

Measure the success of each coupon campaign by tracking redemption rates, sales, and ROI over time.

Constantly evaluate your coupon strategy and adapt it when needed to stay ahead of the competition and remain competitive.

With the right approach, coupons can boost your sales and increase customer loyalty.

Want to put the power of coupons to work for you? We are your expert coupon marketing team. Contact us today to start planning your next coupon campaign.

6 Special Day-Themed Print Marketing Campaign Ideas for Fall

For many businesses, September marks the time to start planning their marketing campaigns and promotions for fall.
 
With colder weather comes various special days and holidays perfect for getting creative with your marketing efforts.
 
From classic Thanksgiving and Halloween themes to more unexpected events like National Coffee Day, here are seven unique ideas for fall print campaigns.

Make Special-Themed Days Memorable with These Printed Material Features!

Custom Stickers for National Cheeseburger Day (September 18th)

Take advantage of National Cheeseburger Day by creating custom stickers featuring a mouth-watering cheeseburger image that customers can stick on their phones, computers, bikes, or anywhere else they like.
 
Include the stickers with your direct mail packages and invite your customers to share images of themselves using the sticker for a chance to win an exclusive prize.

National Coffee Day Postcards (September 29th)

Send a direct mail postcard advertising a free cup of coffee for purchases made in-store on National Coffee Day. 
 
This entices new customers, fosters loyalty, generates positive word-of-mouth, and creates a sense of festive engagement.

Die-Cut Recipe Cards for National Taco Day (October 4th)

Who doesn't love a good taco?

Celebrate National Taco Day by curating exclusive direct mail packages, including a die-cut taco-shaped recipe card revealing the secrets to crafting the perfect taco.

Die-Cut Postcards for Halloween (October 31st)

Halloween is the perfect opportunity to run a thrilling and captivating direct mail campaign!
 
Picture this - a brilliantly crafted design that instantly catches the eyes of your customers, filled with spooky elements that send shivers down their spines.
 
Vibrant orange postcards die-cut in the shape of pumpkins are ideal for promoting your irresistible Halloween sale.

Embossed Business Cards for World Kindness Day (November 13th)

Embossed cards are an excellent way to make a lasting impression this World Kindness Day!
 
Create custom-designed embossed cards with inspiring messages or beautiful artwork and include them in your direct mail campaign.
 
These one-of-a-kind cards will show your customers that you genuinely care about their feelings and appreciate their loyalty.

Personalized Thank You Cards for Thanksgiving (November 23rd)

Show your customers gratitude for their continued support with a Thanksgiving-themed direct mail campaign.
 
Offer exclusive discounts on specific products or services or send out thank you cards with personalized messages of appreciation.

Are you looking to create memorable, effective direct mail campaigns for special-themed days this fall? We are the team you can count on to get the job done! Contact us today to get started.

Getting a Head Start: 11 Print Marketing Ideas for Back-to-School Season

Back-to-school season is a time for parents, students, and educators to prepare for the upcoming school year. 

It's also an excellent opportunity for businesses to capitalize on the spending rush of starting a new academic term.

73% of back-to-school shoppers plan to shop in late July and early August, so it's not too early to start marketing now. When it comes to promoting your business during back-to-school season, nothing beats print marketing!

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

1. Back-to-School Flyers

Create a catchy, eye-catching flyer that targets parents and students with special deals, discounts, or promotions for the back-to-school season.

Have them distributed around local schools and neighborhoods.

2. Bookmarks

Design a unique bookmark to be included in student textbooks or given out as free keepsakes.

Include your logo, contact information, and any relevant offers or discounts for back-to-school shoppers.

3. School Supplies

Brand your line of school supplies with your business logo and colors.

These make great giveaways at local schools or events related to the start of the school year.

4. Posters

Create colorful posters to be hung around schools, libraries, or local businesses in your area.

Feature back-to-school deals and promotions for parents and students to take advantage of.

5. Catalogs

Put together a catalog featuring all the back-to-school products and services you offer.

Have them distributed around local schools and neighborhoods.

6. Special Offers

Send postcards or mailers to local families with special back-to-school deals and discounts.

Include your logo and contact information for added visibility.

7. Stickers

Have custom stickers that feature your business logo, colors, and any relevant offers or promotions for the back-to-school season.

Have them distributed around schools or mail them to local parents and students.

8. Classroom Magazines

Put together classroom magazines filled with back-to-school deals, promotions, and helpful tips for the upcoming school year.

Feature your business logo and contact information on the cover page of each issue.

9. Shopping Lists

Create shopping lists that feature your business's back-to-school products and services.

Include them in mailers or have them distributed around local schools.

10. Postcards

Send postcards with helpful tips for the upcoming school year to parents and students in your target area.

Feature your logo, contact information, and any relevant offers or discounts that you're offering for the back-to-school season.

11. Notebooks

Have custom notebooks made up with your business logo and colors.

These can be distributed to local schools or given as free keepsakes during back-to-school events and promotions.

Businesses can give themselves a real head start by taking advantage of the increased spending around back-to-school season.

Use these 11 print marketing ideas to get the message out about your business and engage with parents, students, and educators during this important time of year.

Don't let the back-to-school rush catch you unprepared! Contact us today to find out how we can help your business capitalize on the excitement of the new school year!

The Evolution of the Business Card: What You Need to Know

The business card has come a long way since its inception centuries ago.

It has become an essential part of every company's identity. But what is its origin, and why is it relevant in business today?

Where Did Business Cards Come From?

In the 15th century, China introduced "visiting cards."

Essentially, people carried small cards to showcase their importance. Visiting cards were considered a tool for self-promotion and were utilized to request meetings.

What are Trade Cards?

Trade cards were invented in the 17th century to help people find businesses in major cities where addresses were uncommon.
 
During the 17th century, people followed a strict code of etiquette when interacting with each other. With the onset of the industrial revolution in the 18th and 19th centuries, this formality began to blur the line between social and trade interactions.
 
People needed a way to introduce themselves and their businesses, which led to the creation of business cards.

What Were the Most Popular Print Options for Early Business Cards?

The print industry significantly changed in the 18th century, with copperplate engraving losing popularity in favor of the more modern woodcut and letterpress printing.
 
The 19th century pushed the envelope even further with the introduction of lithographic printing. This process enabled business owners to use multiple color options known as stones on their business cards. This novel print technique permitted a maximum of 15 colored stones per individual business card.
 
During the 1890s, die-cut cards grew in popularity and were used by wealthy businesses to create attractive, uniquely shaped cards. These businesses also used folding cards, cards with moving parts, and those that revealed secret messages when held up to light to distinguish themselves from others.

What are Some of the Most Popular Trends in Business Cards Today?

Minimalism

One of the most recent trends in business card design is minimalism.

Minimalist designs focus on simplicity and clear messaging, often using a single color or photograph as a focal point.
 
These cards are often more cost-effective since they require fewer printing and design costs. Additionally, the lack of bulk helps them stand out from the crowd and makes them easier to store in a pocket or briefcase.

QR codes

Another popular business card trend is the use of QR codes.

QR codes are matrix barcodes that can be scanned using a smartphone's camera, allowing people to quickly access contact details or other information.
 
They are often integrated into the design of business cards, allowing potential customers to quickly and easily access information without having to write it down. For example, you could include a QR code that directs individuals to your LinkedIn profile. 

Unique materials

Finally, even the material used to make business cards has evolved.
 
While traditional paper remains popular, plastic and metal cards are becoming increasingly trendy for their durability and modern aesthetic look. Plastic cards can be printed with high-quality images and graphics, while metal cards have a luxurious and professional feel.
 
Although the way business cards are created has changed over time, their purpose remains the same: to provide a tangible representation of who you are and what your business stands for.
 
Whether a traditional paper card or a modern digital one, your business card should make an impression on potential customers and help them remember your company.
 
With the right design, materials, and messaging, you can ensure your business card stands out from the crowd - no matter your industry.
 
Are you looking to create a business card to get your company noticed? Contact our team today to get started!

Using QR Codes in Print Marketing: Engage Your Audience and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.

Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.

According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.

Read on to discover tips for incorporating QR codes into your next print campaign.

5 Ways to Use QR Codes for Print Marketing

1. Get Creative with Color

When you think of a QR code, you probably think of the traditional black design on a white background.

You might not know that QR codes have become much more customizable!

Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!

2. Increase Visits to Your Website

One of the best ways to engage with your customers is by sharing information through your website!

But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!

Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.

3. Engage Customers with Special Offers

A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.

Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.

4. Track the Effectiveness of Campaigns

One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.

An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 

You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 

5. Use QR Codes to Encourage Reviews

Customer reviews are essential to building your audience's confidence in your brand!

One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.

Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.

Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level.

 

9 Color Combinations That Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece.

9 Color Combinations That Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece.

5 Sense-ible Tricks to Getting Your Direct Mail Read

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit.

"In today's digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." 

Before jumping into this fun little project, let's discuss some of the critical dos and don'ts of designing an effective postcard. 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

1. Keep it Simple

We all have great ideas, fantastic offers, and critical information to explain to our potential (or repeat) customers.

But we recommend erring on the side of simplicity. Choose your words carefully and keep the idea straightforward and easy to follow. 

Try to stick to one offer: "Use this coupon code to save 25%." Or, "Go to our site today to sign up for free giveaways." Or "Claim your offer today at our website."

2. Keep the Design Clean

Try not to clutter the postcard with images (no matter how great they are).

There are no exceptions to this rule. Use a couple of images per side.

3. Use One Headline and Make it Stand Out

It's tempting to want to explode on the page with many exciting offers, sales, new products, and ways to contact us. 

Try to use one single headline per side, and make your offer clear so that it stands out. Use great colors and an awesome font, and make it front and center of the page.

Keep the headline the star of the page and don't use too many techniques, e.g., don't use italics, bold, and underline when you have a great title.

4. Try to Make It Trackable

Use a special URL or a specific phone number or email by which the postcard recipient can get a hold of your great deal. Then track it.

5. Supersize Your Postcard to Get a Better Response

Of course, you will need to weigh this cost to see if your promotion is worth promoting in this way.

But if you are taking the time and money to send something out, make it count!

6. Make White Space Your Friend

Leave some spaces blank, or just filled with a color block.

Don't fill every square inch of the postcard with text and pictures. "White space can help organize the elements in a composition and emphasize the most important ones. It also creates an aura of luxury and minimalism."

7. Don't Skimp on Color

Be sure you use color to grab the readers' attention.

This sometimes seems like an effective way to save some money, but color will increase your readership.

8. Don't Forget Your Contact Information

People need to know who the postcard is from and how to get ahold of you to place an order!

"You want your audience to immediately recognize your branding across all of your communication, including your print marketing materials." 

Ensure your logo and contact information is on the postcard in a prominent place so it doesn't get lost in the offer.

9. Print With a Reputable Firm

A cheaply made postcard will detract from all your efforts and money.

You want to choose the right paper and ink to ensure readers know they can trust you to produce quality results. Your local printer is the best place to get your questions answered and get the product you deserve. 

When promoting a new product or service, use a postcard that stands out in today's busy mail shuffle. If you have questions about doing that, check us out online or call us.

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit.

"In today's digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." 

Before jumping into this fun little project, let's discuss some of the critical dos and don'ts of designing an effective postcard. 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

1. Keep it Simple

We all have great ideas, fantastic offers, and critical information to explain to our potential (or repeat) customers.

But we recommend erring on the side of simplicity. Choose your words carefully and keep the idea straightforward and easy to follow. 

Try to stick to one offer: "Use this coupon code to save 25%." Or, "Go to our site today to sign up for free giveaways." Or "Claim your offer today at our website."

2. Keep the Design Clean

Try not to clutter the postcard with images (no matter how great they are).

There are no exceptions to this rule. Use a couple of images per side.

3. Use One Headline and Make it Stand Out

It's tempting to want to explode on the page with many exciting offers, sales, new products, and ways to contact us. 

Try to use one single headline per side, and make your offer clear so that it stands out. Use great colors and an awesome font, and make it front and center of the page.

Keep the headline the star of the page and don't use too many techniques, e.g., don't use italics, bold, and underline when you have a great title.

4. Try to Make It Trackable

Use a special URL or a specific phone number or email by which the postcard recipient can get a hold of your great deal. Then track it.

5. Supersize Your Postcard to Get a Better Response

Of course, you will need to weigh this cost to see if your promotion is worth promoting in this way.

But if you are taking the time and money to send something out, make it count!

6. Make White Space Your Friend

Leave some spaces blank, or just filled with a color block.

Don't fill every square inch of the postcard with text and pictures. "White space can help organize the elements in a composition and emphasize the most important ones. It also creates an aura of luxury and minimalism."

7. Don't Skimp on Color

Be sure you use color to grab the readers' attention.

This sometimes seems like an effective way to save some money, but color will increase your readership.

8. Don't Forget Your Contact Information

People need to know who the postcard is from and how to get ahold of you to place an order!

"You want your audience to immediately recognize your branding across all of your communication, including your print marketing materials." 

Ensure your logo and contact information is on the postcard in a prominent place so it doesn't get lost in the offer.

9. Print With a Reputable Firm

A cheaply made postcard will detract from all your efforts and money.

You want to choose the right paper and ink to ensure readers know they can trust you to produce quality results. Your local printer is the best place to get your questions answered and get the product you deserve. 

When promoting a new product or service, use a postcard that stands out in today's busy mail shuffle. If you have questions about doing that, check us out online or call us.

Combining Social Media and Print (Here's How to Do it Right)

Figuring out which channels to use for your company's next campaign can be tricky: sometimes, a more traditional print-ads approach seems useful, while other times, a social media campaign feels like the way to go. 

But in reality, combining these two channels can create an even more effective result for your company! 

With a few easy things to keep in mind, your company can use print ads to increase social media engagement and use social media to boost the ROI on your printed materials. 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

1. Use Social Proof from Media Accounts

Potential customers rely on other consumers' testimonials when deciding whether to purchase from your company.

A recent report showed that 93.4% of consumers depend on customer reviews when investigating retailers for the first time. Use this to your company's advantage by bringing those reviews directly to consumers through your print materials.

Include quotes of honest reviews from your company's media accounts on your next direct mail design, and invite consumers to see what others say about your company on Twitter, Facebook, or Instagram as a call to action (CTA).

2. Make it Easy with QR Codes and Short URLs

Including information about your social media accounts on your direct mail is a good start, but it won't get you very far if it isn't convenient and quick for people to utilize. 

Firstly, if you include a URL, ensure it isn't too long for people to type into their search engine. You can use websites like TinyURL.com to convert a long URL into one that's easier for consumers to search.

QR codes are the height of convenience, and they can take consumers to one of your social media pages, websites, or online resources with just a quick scan of their phone camera. 

3. Design Exclusive Media-Related Offers

An easy way to use print marketing as a bridge to your online marketing is by using a media-related CTA on your print materials.

For instance, consumers will be motivated to follow your social accounts if you use print for advertising a special offer or discount for new followers.

4. Try Out Hashtags

Include hashtags on your direct mail and encourage customers to post photos of your products or company using that hashtag!

It could become a viral social media campaign, creating something big from a simple direct mail design.

5. Gather Data for Direct Mail Using Media

Social media provides a pre-organized way to discern which pieces of your content consumers are most engaged by. 

If a photo on one of your social accounts has the most likes, use it as the cover image for your next direct mail piece. See which data your customers like, share, and comment on, and use that to your advantage. 

Are you ready to try combining social media and print for your next marketing campaign? Partner with us, and we'll show you how! Give us a call today to get started.

Healthy List. Healthy Print. 5 Tips to Ensure Quality Data For Print Marketing.

Even in today's digital age, print marketing is an effective method for reaching your target audience, especially when you use quality data to inform your campaigns.

Quality data can help you target your print marketing campaigns effectively. By understanding your target audience's demographics, interests, and needs, you can create print materials more likely to resonate with them. 

For example, if you're targeting young professionals, you might want to use bright colors and eye-catching designs in your print materials.

If you're not sure where to start, several resources are available to help you collect quality data for your print marketing campaigns. You can collect data about your target audience through online surveys, social media analytics, and customer feedback forms.

5 Tips To Ensure Quality Data For Print Marketing

Here are five tips for using quality data in your print marketing campaigns:

1. Segment your audience 

Not all of your target audience is the same.

By segmenting your audience based on demographics, interests, and needs, you can create more targeted print marketing campaigns that are more likely to resonate with each segment.

2. Create personalized print content 

One of the best ways to use data in your print marketing campaigns is to create personalized content.

This could include using the recipient's name in the salutation or sending them a print ad relevant to their interests.

3. Track the results of your print campaigns 

Once you've launched your print marketing campaigns, tracking the results is essential so you can see what's working and what's not.

This information can help you improve your future campaigns and get better results.

4. Gather data from a variety of sources 

There are many different sources of data that you can use for print marketing.

You can collect data from your website, social media, customer surveys, and CRM system. The more sources you use, the more comprehensive your data will be.

5. Use data analysis tools

There are several data analysis tools available that can help you to make sense of your data.

These tools can help you identify trends, patterns, and insights that you might not see on your own.

By following these tips, you can use quality data to create more effective print marketing campaigns that help you reach your target audience and achieve your marketing goals.

Get the most out of your marketing dollar through print. If you have questions on how to do just that, call us. We would love to help you succeed with print.

The packaging of your product is so much more than just a container—it says a lot about your brand and the values it stands for.

Everything about your packaging communicates something about who you are as an organization and what you offer, from the materials used to the design elements.

Considering these details can make a big difference in how customers perceive your product and the values your brand represents.

Here are seven things to consider when designing packaging for your products.

7 Things Your Packaging Says About Your Brand

1. Quality

Good packaging will give your brand a sense of quality, creating customer trust and loyalty.

High-quality packaging materials such as foil prints or embossing add a luxurious element to any product.

At the same time, low-cost options like cardboard boxes or plastic bags provide an affordable way to package items safely and neatly.

2. Brand Recognition

Your packaging is the first thing customers will see when they interact with your product, so make sure it stands out and conveys your brand's personality.

Use bright colors or eye-catching graphics to create a lasting impression. You can even include logos or taglines that reinforce your mission and values.

3. Professionalism

Professional packaging says a lot about your business.

Investing in high-quality boxes or bags with elegant designs and strong materials will show that you take pride in the presentation of your product.

Customers will appreciate the extra effort and may even encourage them to share photos of their purchases online.

4. Versatility

Packaging should be versatile enough to accommodate any product size, shape, or weight.

Invest in various packaging options that can easily adjust to different products and shipping methods.

This will make your business look more organized and efficient, reflecting well on your brand.

5. Sustainability

Customers are increasingly demanding environmentally friendly packaging solutions.

Invest in packaging materials that are biodegradable or recyclable to demonstrate your commitment to sustainability and minimize your environmental impact.

This will show customers that you care about the planet and may even encourage them to purchase from you again.

6. Convenience

Your packaging should also be convenient for both shipping and storing.

Invest in lightweight packaging that stacks so it can be shipped with minimal cost and effort. Consider using air-filled cushioning materials or tamper-proof seals to ensure items are safe during transit.

Additionally, invest in packaging solutions that allow customers to easily store products at home, such as resealable bags or containers with handles.

7. Cost-Effectiveness

Regarding packaging, you don't want to sacrifice quality for cost.

Look for ways to save money while ensuring your products are packaged properly and securely.

Invest in bulk packaging materials or explore different shipping methods that can reduce the overall cost of shipping without compromising safety or professionalism.

Your packaging should reflect your brand's values while providing convenience and cost-effectiveness.

From sustainability to professional design, ensure your packaging sends the right message about your business.

Thinking it's time to redesign your packaging? We can help you create print packaging that will leave a lasting impression on your customers. Contact us to get started!

 

Print products play a vital role in creating an excellent customer service experience.

Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships.

Printed materials do more than impart knowledge; they can also improve the customer's experience with your business.

They aid in helping your potential customers decide whether or not working with you is right for them, offering an ideal way of prequalifying yourself and your business.

If excellence in customer service is your goal, check out how you can use print to make it happen more effectively.

8 Ways to Excel at Customer Service Using Print

1. Show Appreciation

A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business.

Print products are also perfect for creating loyalty programs and offering rewards to keep customers returning.

2. Provide Resources

Customers should have access to all the necessary resources; printing makes this easier.

Printed collateral such as customer manuals, training materials, or product catalogs is excellent for providing information to customers quickly and easily.

Additionally, print materials make it easy to give customers a clear understanding of the products and services you provide, keeping expectations realistic.

3. Promote Your Brand

Print products can be used to promote your brand in various ways.

Business cards, flyers, brochures, and other printed pieces are perfect for creating a strong presence in the market.

4. Increase Visibility

Print products can promote your business and increase visibility in the marketplace.

Posters, banners, and flags printed with your logo or message can help get your company's name out to the public.

5. Connect With Customers

Printed products are great for connecting with customers on a personal level.

Customized greeting cards, calendars, and even personalized postcards are a great way to stay connected with your customers.

6. Generate Leads

Printed materials can also be used to generate leads and increase sales.

Brochures, flyers, and mailers are just some of the many ways to reach potential customers and create awareness about your brand.

7. Gather Feedback

The best way for a business to improve is by getting customer feedback. Providing your clients with customer service surveys printed on custom forms is beneficial.

This will help you understand what things are working and what areas need improvement regarding customer service.

8. Improve Brand Recognition

Branded disposable items such as coffee cups, sleeves for coffee cups, coasters, bags, etc., offer an excellent way to add value to a customer's purchase and create a memorable experience.

By utilizing print, you can ensure your customers have the best possible experience with your business.

Whether providing resources, showing appreciation, or generating leads, print products are essential for creating excellent customer service experiences that keep customers returning.

Want to take your customer service to the next level? Print is the answer you're looking for. Let us help! Contact us to get started today!

How to Make Your Banners Look Like a Million Bucks

Are you attending a trade show or job fair and need your banner to make an impact?

Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability.

Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

7 Tips to Create Eye-Catching Banners

1. Lead with Your Brand

Make sure to leverage the most influential real estate by placing your logo at the top of your banner.

This is the spot your viewers will automatically look at and what they will most likely recall afterward.

Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly!

2. Keep Your Message Brief

Use as few words as possible to attract attention and convey your message.

By avoiding excess text, you can ensure that onlookers aren't overwhelmed by an overcrowded banner.

Strive for conciseness - key phrases are all it takes to get noticed!

3. Incorporate Your Brand's Color Palette

Incorporate your company's signature colors into the banner.

Remember, sometimes simpler is better. Your color scheme should contribute to branding, not overshadow it with too many hues and saturations.

Ensure your palette complements the content while helping you communicate a consistent message across all platforms. 

4. Utilize High-Quality Images

When designing your banner, rely on high-resolution visuals for maximum impact.

The sharper and more vivid the colors are, the easier they will be noticed by passersby.

Use a single premium image instead of overcrowding your banner with numerous lower-quality graphics for optimal results.

5. Include Your Contact Information

Prominently display your website URL, phone number, and relevant social media icons on your banner for maximum visibility.

Take your business to the next level with a QR code, enabling potential customers to instantly scan and store contact information on their smartphones.

Giving people easy access to connect with you later is essential.

6. Select the Correct Size

When selecting the right banner size for your chosen purpose, it is essential to get it right.

Oversized banners can be overwhelming and intrusive, while undersized banners may not attract the attention you seek. 

To ensure that you make a statement, choose wisely when deciding on the dimensions of your banner to create maximum impact in its appropriate setting. 

7. Use High-Quality Materials

Choose fabrics such as polyester or canvas to ensure your banner stands up against the elements and is durable enough for long-term use.

Waterproof ink is a great way to protect your banner's colors from fading, allowing you to maintain maximum visual impact and reuse your banner for subsequent campaigns. 

A cleverly designed banner helps to draw attention to your message, showcase your branding, and ensure your banner withstands the elements for years to come.

Ready to get started designing your next banner? Contact us today. We're here to help! 

Thinking Outside the Box: 8 Innovative Print Marketing Strategies That Stand Out

Looking for creative ways to increase business? Think print!

When your audience sees your business on paper or print, it stands out, and they remember it better than an online ad. Print marketing offers a variety of ways to capture people’s attention, leading to more business for you.

In fact, 56% of US consumers think that print marketing is more trustworthy than any other type of marketing. Here are some out-of-the-box ideas to help build your brand and increase customer retention.

8 Innovative Print Marketing Strategies That Stand Out

1. Table Tents with Spiral Binding

These are fun, useful, and creative.

They keep customers’ attention through the months if used as a calendar. Otherwise, use them for products that you offer. Add some inspirational sayings and great pictures.

2. Clear Plastic Business Cards

Get attention by trying something unique and special, like plastic, see-through business cards.

People are more likely to keep them and put them in a prominent place.

3. Pop-Up Cards

These are so much fun!

Create an image, a logo, a product, or whatever your mind can invent to pop up when people open the card. These will not only get attention but keep it.

4. Die-Cut Image

Create something different with a shape that represents your business.

Then get a die-cut image of it to hand out as a business card, postcard, or other mailer.

5. Use Moving Advertising

Get a large magnet printed to put on your cars, vans, and trucks to get the word out about your business.

When people are stuck in traffic, they read these, which will promote your business more than you know.

6. Print Stickers

Stickers are popular right now, so why not capitalize on them?

Create fun stickers that promote your business and encourage people to keep them. If they are unique, people will put them on their water bottles, folders, journals, and other things they use every day.

7. Greeting Cards

Create your own greeting cards (with a graphic designer's help).

Put your logo on them so people know who to thank for the great cards. Hand them out to guests at trade shows, meetings, or at the front counter.

8. Scented Printing

There is a new way to get customers’ attention—scented printing.

Pick a fragrance that matches your image, and we can help you create a lasting memory with varnishes and coatings to get the scent you desire.

Your customers will love it, and it will leave an impression.

If you need more ideas or want to put one of these into action, we can help. Contact us today!

8 Special Day-Themed Direct Mail Campaign Ideas for Summer

Summer is approaching, and along with the warm weather come dozens of opportunities for your company to connect with customers!

Creative campaigns are one of the best ways to engage customers and inspire them to purchase from you. Why not try discounts and promotions centered around unique holidays? 

Research has shown that consumers respond more positively to special day-themed products and promotions than to ordinary campaigns. So here are eight ideas for special day-themed promotions to use in your direct mail this summer!

8 Creative Summer Special-Day Promotion Ideas

1. June 2nd- National Donut Day 

Who wouldn’t be motivated by a sweet incentive?

Try mailing coupons that read “Bring in this coupon for a free donut with purchase!” to draw customers to your store. 

2. June 5th- Thank You Day  

This is a great time to reinforce connections with existing customers.

Mail out a card from your company thanking your customers for their loyalty and choosing to use your services! 

You could even add a discount code (ex., THANK-YOU-5) to nudge them toward another purchase.

3. June 11th- National Children’s Day

A day to celebrate kids should always be celebrated!

Let your customers with families know you’re supporting them and appreciate them by doing something fun for their kids. 

You could include a kids’ craft or coloring page in your mailing packet and information about a sale on any kid’s clothing, decorations, bedding, toys, or games your company might sell. 

4. June 22nd- Positive Media Day 

This is an excellent opportunity to bolster your company’s social media presence!

Mail out a flier celebrating Positive Media Day and encourage customers to follow your company’s accounts. 

You could also introduce a “challenge” for customers to make a funny or uplifting social media post and use your company’s designated hashtag along with #positivemediaday to be entered into a giveaway!

5. June 27th- National Sunglasses Day 

There are a couple of ways you could get creative with this day.

You could try offering a free pair of branded sunglasses to each customer that stops by, offering a discount for each customer that comes into your store wearing their sunglasses, or an online coupon code such as SUNNIES-10 for 10% off.

6. July 12th- National Simplicity Day

Embrace the simple things at your company with this holiday, and encourage customers to do the same by offering a sale price on the “basics.” 

A great way to do this is to create an “essentials” bundle or package of different services and products at a discounted price. Consider sending direct mail that uses the tagline “Keeping it Simple with a National Simplicity Day Sale” or something similar. 

7. July 15th- National Give Something Away Day

In honor of Give Something Away Day, you could give something away to your customers!

The Zero Price Effect has rationalized that customers perceive free products to have a high value because there’s no risk to it since they’re not spending anything. 

An easy example would be a BOGO (buy one, get one) sale or simply including a product of lesser value as a “gift” with any purchase made on that day. 

8. August 8th- National Dollar Day

A creative design for a direct mail piece celebrating National Dollar Day would be to create a rectangular postcard printed with a dollar bill-like image and advertising $1 off each product or service purchased that day.

Go ahead and use some of these ideas, or create your own, to celebrate unique holidays and engage your customers with your direct mail this summer! And when you are ready to print, give us a call. 

5 Ideas to Make the Most of Your Trade Show or Event

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry.

However, you must craft a strategy to ensure you can make the most impact. 

Here are five things you should do when planning for, attending, and evaluating the results of a trade show. 

5 Tips to a Successful Trade Show Experience for Your Company

1. Set goals

Treat your company’s appearance at the trade show just like a campaign.

What do you want to gain from the event- closing leads, making sales, or increasing brand awareness? Be specific and include numbers: for example, your goal could be to gather at least 150 leads during the event or to sell 30 products.

Also, remember to share your goals with the team that will be at the event with you! 70% of people who share their goals with others accomplish them, while only 35% accomplish them when keeping them to themselves.

2. Create your booth and message

The biggest goal for a trade show is to attract customers to your booth and give them something to engage with once they stop by.

You can stand out from the crowd in different ways- through giveaways or handouts, eye-catching displays, and choosing a booth in a high-traffic area (near entrances or food stations).

The items and signage at your booth should also focus on the central call-to-action for your campaign that day. 

3. Spread the word before and during the show

Make people aware that your company will be at the event!

This will help draw people to your booth once they arrive at the trade show. A great way to do this is through social media ads, email, or direct mail outreach.  

Attendees at the trade show will likely search online to see which booths to visit. Post information, photos, and videos during the show, along with your booth number, so that attendees can come to find you! 

4. Collect information effectively

Meet with the team running your booth before the show starts to discuss your method for collecting leads.

Popular methods for lead collection include paper forms, digital forms, a trade show lead app, business cards, and business card scanning.

Depending on the organizer of the trade show, you may have access to badge scanning technology, which even gives you the option to import the information directly to your CRM. 

Whichever method you use, just be sure everyone on your team is on the same page so that capturing and entering the data is streamlined.

5. Help them remember you

Ensure that anyone you speak to during the event leaves with your contact information or at least something with your company name.

Business cards are classic, and brochures work well, but you can get creative too and use t-shirts, pens, notepads, or stickers. This will remind them to reconnect with you after leaving the event!

For help with show-stopping visuals, memorable business cards, and expert advice, call us! We are your local print marketing resource and look forward to helping you make the most of your next trade show.  

Q&A: How Important is the Content in My Print Marketing Materials?

When marketing your business via print, it's easy to get overwhelmed with the different options for crafting memorable and attractive pieces.

But when you look closer, what is the most important element of your print marketing materials?

Simply put, content is king.

Sure, your visuals are eye-catching, but those initial glances won't do you much good if there's no substance to back them up.

Words ultimately provide the foundation for customers to connect with your brand and make purchasing decisions. Carefully chosen words make something tangible from an intangible concept and shape even the strongest visuals into iconic imagery.

When drafting print marketing materials, it's vital to remember - it's your content that wows customers and culminates in conversions!

How Does Content Impact My Print Marketing Materials?

Here are a few ways good content can have a positive impact on your print marketing materials:

1. Good Content Keeps Print Products Memorable

Good content helps capture and hold readers' attention, giving the printed material staying power.

2. Good Content Gets Your Message Across

Content that is well-crafted and written engagingly can help to convey a message or idea firmly.

3. Good Content Sheds Favorable Light on Products and Services

High-quality content fosters a positive impression of the product or service being promoted.

4. Good Content Encourages Action

A print marketing piece containing good content will prompt readers to take action related to the advertised product or service.

5. Good Content Builds Brand Trustworthiness

Good content can help establish credibility and trust with customers, increasing their likelihood of engaging with the advertised material.

What Does Good Content Help Accomplish?

Good content is an effective tool to help you accomplish many goals.

Among the benefits your business can reap from high-quality content in your print materials are:

• It informs, educates, and entertains readers.


• It increases brand recognition.


• It generates leads and customers.


• It establishes credibility in your field.


• It fosters trust between you and your audience.


• It increases website traffic.


• It strengthens relationships with current customers or clients.

What Does Good Content Look Like?

A 2019 survey conducted by Lyfe Marketing yielded a fascinating statistic: 92% of individuals between the ages of 18 and 23 prefer reading the content found in a print ad to that found on a website. 

What does this mean for today's modern business?

People actually take the time to read the content found in print advertisements!

Good content is easy to identify. It should be clear, concise, engaging, and written in a tone that speaks directly to the target audience's needs.

How Can I Improve the Content in My Print Marketing Materials?

Here are a few key points to ensure your print marketing content hits its mark:

• Good content starts with a well-written headline or title.


• Include only relevant information that serves a purpose.


• Make use of visuals to enhance your message.


• Keep the tone appropriate for your target customer.


• Have someone else review your content for clarity and accuracy before it goes to print.

Good content is the key to your print marketing materials that make an impression and inspire action from potential customers.

We can help your content stand out on the printed page. Contact us today to get started!