4 Simple Steps to Set Intentions

It's that time of year again: Time to re-evaluate your life, business, and goals.

Setting intentions for this year will help you fulfill them and be more successful than setting a resolution. Both practices require looking at yourself and making changes. But an intention isn't as harsh as a resolution.

Rather than setting goals for where you want to go, creating intentions shifts your attitude and mindset toward how you want to be. It allows you to take steps and be proud of them. How does one do this? Take a look at these four steps to setting intentions.

4 Simple Steps to Set Intentions 

1. Evaluate Yourself

If you want more knowledge, energy, and creativity, you have to start by taking a step back and looking inward. 

This is true even for leaders who don't have time, perhaps, especially for them!

"Spending time casting our thoughts back over the past day, week, or month and sitting down to regularly set goals for the future feels like a luxury of time [executives] can't afford. But the truth is, these practices are proven to lead to more productivity and better performance from the world's best leaders."

2. Envision Success

This is not "an exercise in magical thinking; rather, it is a way for us to program our brain and our subconscious toward what we want to see happen."  

Studies show that if we envision something positive, we are more likely to see it come to fruition.

Likewise, if we envision something negative, we set ourselves up for this.

3. Get Away From Fear-Based Goals

Don't beat yourself up trying to achieve something this year.

Intentions will be more of a goal without negative implications. "Positive intentions can help us take action with self-compassion rather than the sense of pressure that goals create."

4. Write Down Your Intentions

Create a picture, write it on a sticky note or simply write it on a piece of paper next to your bed.

Then, contemplate it daily so you can focus on what you intend to do.

"The intention I set in the morning informs my day in subtle or profound ways depending on the extent to which I keep it in my conscious awareness."

These are a few ways to set intentions instead of resolutions; if you try them, you might be surprised at what you accomplish. In addition, you will be more at peace and able to enjoy life while accomplishing things daily.

If you are trying to tackle a big project at the office, let us help. Set an intention to check out our website today!

3 Top Specialty Papers for Your Print Marketing

Metallic, matte, recycled.

If you want to create direct mail marketing that stands out from the crowd, these three types of paper are the ones you want to know about. 

While it might sound simple, there are implications to using each type. So let's take a closer look.

3 Top Specialty Papers for Your Print Marketing

1. Memorable Metallic

This paper is shiny, durable, and oh, so sophisticated.

The metallic finish almost creates a 3D effect and gives your designs a warmth and depth that no other paper can.

Metallic tones add a bold and elegant touch to your designs, from projects as simple as homemade cards to more sophisticated endeavors like business cards, stationery, or even your wedding paper suite.

Use metallic papers to create a line of business marketing materials that pop. Try pairing metallic envelopes with non-metallic paper printed with metallic ink for a subtler look.

2. Earthy Matte

Why choose matte? It's chic and earthy.

Matte can make your materials look modern, and it's very on-trend. This paper is associated with a warm, soft, glowing effect.

Matte surfaces will reflect the light in different directions, diffusing light so there is less glare.

Matte paper is regular paper covered with a thin layer of inkjet receiving coating. This coating allows every drop of ink from the inkjet printer to be appropriately received, making for an exceptional, professional finish. It also dries quickly and resists fingerprints.

Matte paper uses less coating and undergoes less polishing than glossy paper. However, it is not the best paper for printing many pictures on, so if your project is photo intensive, you might opt for something different.

3. Renew with Recycled

Recycled paper is perfect for a company that promotes environmental awareness, as recycling causes 35% less water pollution and 74% less air pollution than making new paper.

This paper is made from a raw, fibrous material called pulp, typically made from the breakdown of wood chips or paper recovered for recycling. The latter is how we get recycled, eco-friendly paper.

While it is great for the environment, be aware that it does cost a bit more.

Whichever type of paper you choose, we're here to help you succeed and make the most out of your printing. 

Contact us today to start your next project!

7 Great Ways to Show Gratitude During the Holidays

"When it comes to life, the critical thing is whether you take things for granted or take them with gratitude," writer G.K. Chesterton said.

It's that time of year: The perfect opportunity to show appreciation to those who have helped you this year and those you don't know. It will do your heart and head well to increase your gratitude this holiday season.

So here are some practical ideas.

7 Great Ways to Show Gratitude During the Holidays

1. Volunteer

Help at local hospitals, libraries, homeless centers, nursing homes, animal shelters, churches, or parks.

You can also go much more personal, helping friends in need by babysitting, doing their yard work, or taking them a meal.

Whatever you do, you'll help the community and improve your sense of thankfulness.

2. Count Your Blessings

Make a list of things for which you're grateful.

For example, instead of making a list of items you want for the holidays, make a list of what you have.

Count your blessings and record how you feel about having these things in your life. This also helps instill a sense of gratitude.

3. Perform a Small Act of Kindness

Open the door for someone. Whether you know them or not, a great way to instill a thankful attitude is to show some kindness. 

This holiday season is a great time to focus on the simple things like holding doors for shoppers at the grocery store, at the mall when you're picking up Christmas gifts, or at a restaurant after your meal.

Opening a door for someone may help them feel important. So go ahead and try it.

4. Write a Note

Giving someone a handwritten note can make their day.

It shows you care and provides them acknowledgment that they might not have thought they would receive. It can boost people's spirits more than you think.

Send it in the mail or write it on a sticky note. Think of people who work for or with you. Or family members. Just appreciate people for who they are.

5. Make a Treat

Bring in a plate full of cookies, bars, donuts, or even bagels.

This does a lot to bolster people's feelings of thankfulness. It shows you care and makes people feel loved.

6. Pay It Forward

If you are at a coffee shop, a drive-through, or even a restaurant, try buying a stranger a meal.

Sometimes the holidays are tough on people financially, and this is a great way to help out a stranger or even help a friend or coworker.

7. Unplug     

Turn off your phone when you are spending time with someone.

In today's digitally saturated world, being fully present with someone can be a big gesture. 

Focus on being with the other person without your phone beeping in your hand. This helps make solid connections.

Whatever you decide to do to increase your gratitude this holiday season will boost not only the spirits of others but yours too.

We are grateful that we get to continue to serve you and our community. If we can help boost your spirits with professional printing, don't hesitate to contact us today.

How to Develop an Abundance Mindset (and Why You Should)

An abundance mindset is when you believe there are enough resources in the world for everyone and are grateful for what you have. 

This is in opposition to the scarcity mindset, which believes the earth contains limited resources. This mindset creates an overly competitive lifestyle and envy for others because the person tends to focus on what they don’t have. This mindset is damaging because it promotes unhappiness and less fulfilling relationships. 

Why You Should Develop an Abundance Mindset

Having an abundance mindset helps you create a happier, more fulfilling life for yourself. 

It comes with many benefits. An abundance mindset … 

• Promotes personal and professional success by letting you focus on the many opportunities.


• Helps you feel confident and capable.


• Generates creativity and motivation through a more proactive approach to life.


• Makes you feel better about yourself.


• Deepens your relationships. 

If you’ve been struggling with a lack of motivation, envy for others, and discontent with your present situation, try adopting an abundance mindset using the following strategies. 

Identify Your Negative Beliefs for an Abundance Mindset 

Everyone has subconscious beliefs about themselves. 

Sometimes these beliefs are negative and often untrue, limiting the person’s full potential because they’re held back by these beliefs. 

For example, someone may believe that they are destined for failure. This belief will hold you back from success, so working on changing it is important. 

• Step 1: Identify your negative belief. In this case, it’s the belief that you are destined for failure.


• Step 2: Ask yourself where this negative belief came from. Did it originate from past failures?


• Step 3: Ask yourself if this belief is true. Do past failures guarantee future disappointments? Are you focusing on past failures and ignoring all your successes to maintain this negative belief?


• Step 4: Ask yourself if this negative belief is helpful. If not, how damaging is it? How has it harmed you in the past? Where has it been influencing your behavior?


• Step 5: Change your negative belief. By this point, hopefully, you’ve discovered your negative thought isn’t true, nor is it helpful. Start by telling yourself success is possible. Notice when your negative belief appears, and challenge it. 

Identifying, challenging, and changing your negative beliefs is difficult. However, keep at it; you’ll be better off in the long run. 

Be Grateful for an Abundance Mindset

Gratitude is when you focus on the good things in your life and be grateful for them. 

Everyone is subjected to positive and negative events throughout their day, and some days the balance is quite off. However, people can choose what they focus on. If you’re struggling, start by finding three things you’re grateful for daily.  

Go With the Flow for an Abundance Mindset

Many people hate change and fight against it. 

However, change is the one constant in this unpredictable world. View change as an opportunity for new experiences. Even if the situation seems like a step down from your previous one, try viewing it with curiosity. 

Do What You Love for an Abundance Mindset

Filling your life with people and activities you love will make it much easier to feel happy and grateful, promoting an abundance mindset. 

Don’t expect to love every part of your day, but if you dislike most of your days, perhaps it’s time to brainstorm ways to fill your life with more of what you love. 

Celebrate Your Success for an Abundance Mindset

Often success is brushed off, and each new milestone begins with a focus on the next goal. 

What is a past success, big or small, that you didn’t take the time to celebrate? Write it down and make time to celebrate it. Late is better than never. 

In the future, be on the lookout for your successes and accomplishments.

Following these tips will help you on your way to fostering a more abundant mindset. We hope an abundance mindset will benefit your personal life and your business. Good luck!   

4 Tips for Getting More People to See Your Direct Mail

Direct mail is naturally advantageous when getting people to notice your business. 

85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 

1. Use a Call to Action in Your Direct Mail 

The best call to action, or CTA, follows the format “Do something simple, get something great.” 

In this scenario: 

• Do something simple = open the envelope.


• Get something great = receive a credit card, special discount, or a gift or sample.

Creating a sense of scarcity works exceptionally well when prompting people to act. For example, try advertising a limited-time offer or a special discount while supplies last. Fear of missing out or not being enough gets the customer to act soon. However, don’t create a false sense of scarcity.  

2. Send Your Direct Mail in a Unique Envelope 

The envelope is the first thing people see when they take the mail out of the mailbox. 

Whether to open your mail or not relies heavily on the impression the envelope provides. 

Get your envelope to stand out and generate curiosity by switching up the characteristics of the envelope like… 

• Size. Larger envelopes stand out but can be more costly. Smaller envelopes create a sense of casual and friendly correspondence.


• Style. Use a color that catches the target audience’s attention, such as silver, gold, neon, or bold colors. Try changing the texture by using a matte or a glossy finish.


• Font. Using a handwritten style font will make your envelope seem more personal.


• Format. Including a see-through window lets your business prominently display products or enticing offers. 

Switching up the standard white 4 1/8 ” by 9 ½” envelope will make potential customers more likely to open the envelope. 

3. Personalize Your Direct Mail Marketing 

If the direct mail recipient feels that the mail is truly meant for them, they will be more likely to open it. 

Research your target audience so you can better personalize your direct mail. Create target market subgroups based on their interests, potential questions, geographic area, and products or services most interesting to them. 

Often, businesses will have better luck advertising to their local target market because there’s a greater desire among consumers to support local businesses as opposed to non-local ones. 70% of consumers support local businesses because they want to keep money local, connect with the community, support local creators, and have better service. 

4. Track Direct Mail Statistics 

Finding out what methods work for you and what don’t will help you generate a higher return on investment or ROI. 

Track cost per 1000 impressions (CPM), open rates, response rates, and conversions. Impressions are the number of people who see your direct mail, and conversions are the number of recipients who follow your call to action. 

Remember that those who have interacted with your business are more likely to engage again. Also, sometimes it takes multiple direct mail deliveries before the customer acts. 

Once you find a high ROI strategy, scale up your marketing. 

We’re here to help you stand out to potential customers through direct mail. From the design to the mailing itself, we’ve got you covered! 

7 Print Marketing Ideas to Boost Holiday Sales

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales.

How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season!

7 Print Marketing Ideas to Boost Holiday Sales

1. Creative Packaging 

Use beautiful boxes, papers, and images when you send out items to customers.

They are more likely to hang onto them and remember you in the future. Plus, it creates a warm fuzzy feeling when customers receive such packages.

2. Door Hangers

Create fun, whimsical door hangers to put on customers’ doors.

These will receive a lot of attention and will solicit a response. 

3. Coupons

Send coupons to customers on fun, holiday-centered postcards.

Include fun images, pictures, and sayings that will grab their attention during the holiday hustle and bustle.

4. Holiday Newsletter

Time and attention span may be limited this time of year, but a compelling and short holiday newsletter will get your reader to stop, read, and respond.

Put some fun quotes, tips, recipes, fun facts, a happy holiday message, and maybe even a coupon to help them save money during this time of year.

5. Subscription Package

A subscription package will keep them coming back throughout the year.

Offer special pricing, fun packaging, and items that will dazzle them. They can subscribe to your subscription box and receive great gifts throughout the year.

6. Gift Cards

A gift-card campaign allows customers to share your business.

It’s also an excellent way to offer deals. They can get something free if they buy a certain amount of money in gift cards. This is a popular way of helping people with last-minute and corporate gifts.

Make sure your gift card displays are front and center near your store’s entrance, checkout, and other high-traffic areas.

7. Loyalty Rewards

Mail special discounts to loyal customers during this time of year.

Research what most customers are buying this time of year, then send them a letter or postcard offering to discount it for them. Remember, it usually costs you a lot more to acquire brand-new customers than to retain the ones you have.

Whatever you decide to do to thank your customers during this time of year, we can help execute it with quality printing and papers. Contact us to get started today!

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."

Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.

But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Taking Advantage of the Holidays

One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.

Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.

Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your consumers, even when you're not coming right out and asking them to buy something.

When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.

The Benefit of Unusually Sized Mail

Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.

Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is wading through their email inbox in the morning.

But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.

Bridging the Gap Between Direct Mail and the Digital World

Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.

Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference. 

If you'd like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't delay - contact our team today! 

8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing. 

However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design.

Here are a few to keep in mind.

8 Common Design Mistakes To Avoid in Print Marketing

1. Centering Everything 

A beginner design mistake is to center everything: Large chunks of text and more.

This approach makes it harder to read because the left and right margins are ragged.

2. Imbalanced Elements

Balance is one of the fundamental principles of design.

It refers to how elements are distributed throughout a layout, providing a sense of order and stability. But too much symmetry can get boring so try adding asymmetry to create visual interest. 

3. Not Leaving White Space 

Make sure you don't pack everything into your design.

You may have great design ideas, but you don't need to use them all in one place. Instead, save some for future projects.

4. Inconsistent Branding 

Whether it's fonts, colors, or images, make sure you're consistent.

Keep it similar throughout the piece and with your other branded materials, whether using specific colors or designs. Don't use random fonts, thinking it will make it more interesting. This practice helps tie your design into one visually appealing look. 

5. No Repetition

If you don't repeat a few visual elements throughout your projects — for instance, specific colors, layouts, or spatial relationships — your design could lack continuity, and your reader can't "tie it all together." 

6. Improper Use of Colors 

Understanding color theory and psychology can help you use colors at their optimal best.

Colors can set the tone, mood, and style of your design. Don't go crazy picking various colors; be consistent with them and keep the colors in the same family.

7. Not Enough Space Between Letters

You will want to ensure the spacing of your letters is just right, not too close or far away. 

This process is known as kerning to graphic designers, and it ensures each character fits well with its neighboring letters.

When you are designing marketing materials, you have so many creative options. These tips will help guide you through the process.

When it's time to print your project, please remember us. We're here to help guide you, answer your questions, and publish your project in the best light possible. Contact us today!

6 Steps to Find Your Print Marketing Target Audience

When you advertise, you need to know your target audience. And the same is true in print marketing.

A target market is the set of consumers that a company plans to sell to or reach with marketing activities.

A target audience is a group or segment within that target market that is being served in advertisements. The target audience, therefore, is a more specific subset of a target market.

Your target audience is united by common characteristics like demographics, e.g., men, women, teenagers, or children, and interests, like reading, running, or soccer.

To get your marketing message to reach this specific group of people, you need to know the decision maker and who supports them. Therefore, it's vital to examine your target audience, so messages are exciting to the reader. 

This exercise will help define who to target in your marketing efforts. 

6 Steps to Find Your Print Marketing Target Audience 

1. Determine who already buys your product. 

Look at the demographics and patterns of your current consumers.

What age are they? Are they men or women or both? The better you understand the individuals already buying your products, the better you can reach new individuals who follow similar patterns.

2. Watch the competition. 

Look at who buys your competition's products and services.

What are they focusing on right now? It could provide insight into what you should be focusing on at the moment too.

3. Develop personas.

Try to create 3-5 different types of personas—people who would typically buy your product or service.

Figure out what makes them tick. What do they watch on TV? Who do they vote for? What type of food do they eat? Build an entire personality profile of the person who would use your services.

4. Conduct surveys. 

Ask for information from those who buy your product.

You can do this with more formal methods like a paper or online survey, and you can even offer an incentive for participation. You can also take a more informal approach by simply talking to customers about their desires and preferences for your products and services. 

5. Be flexible in who you reach.

Your target audience can change depending on the offer you are making.

That is why it is so important to get specific about who you want to see it. Don't generalize!

6. Use marketing metrics. 

Metrics help you take the guesswork out of knowing if your marketing is reaching the intended audience. 

Over 75% of businesses are already using marketing metrics to report how their campaigns directly influence revenue.

When focusing on your target audience, be specific. And make sure your marketing materials are fulfilling the goals of your customers.

We can help you create engaging print marketing pieces that will catch your customers' eyes and help them take notice of you. Contact us today!

5 Reasons Every Small Business Should Send Holiday Cards

It's time to decide if you're sending holiday cards to your clients!

Sending cards in the mail to your clients and customers does a lot more for your company than you might think. Take a look at five reasons you should extend the extra effort to send out holiday cards.

5 Reasons Every Small Business Should Send Holiday Cards

1. Elicit Joy

Emotions play an integral part in the buying decision, and sending a holiday card will boost those feelings.

It makes people happy to receive fun mail in their mailboxes. And a card is a lovely, elegant touch.

2. Send Thanks

Thank your customers for their continued support throughout the year.

The wording should express your thanks or seasonal greetings in a way that highlights your relationship with your client. 

3. Stand Out

Raise above the competition.

Many businesses digitally wish people holiday greetings, but those get lost in the junk email category. By sending an actual card, people will notice and be more appreciative. 

4. Show You Care 

A simple card means a lot during the holidays.

Small acts of kindness significantly impact client loyalty, and they may keep a client from looking elsewhere. 

5. Break Through the Noise

A sales flyer might not get read, but a holiday card will.

It makes people feel warm and fuzzy and keeps them thinking of your company.

As the holidays approach, we want to thank you for your business. 

If you need help with your holiday cards, we have many options. Contact us today!

7 Top Tips to Get Creative With Offline Marketing

How do you maximize your investment in marketing? 

Utilize unique offline marketing techniques to get people's attention!

There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 

7 Top Tips to Get Creative With Offline Marketing

1. Get Creative With Your Business Card 

A business card is often the first impression, and you want to make it last.

Try printing it vertically, adding rounded corners, or creating a die-cut image. Use bold colors that stand out against the competition.

2. Hold In-Person Events 

According to the Event Marketing 2018 Report, 95% of marketers agree that live events give attendees a valuable opportunity to form in-person connections in an increasingly digital world.

Give people a chance to talk to you and others from your company, and create bonds that will last a lifetime. 

Don't forget to have flyers, rack cards, brochures, and business cards ready for them to pick up.  

3. Volunteer 

Join volunteer organizations that will introduce you to other professionals who desire to help the community.

By getting out in the community, you will get your name out and help you build connections. Bring along your business cards so you can have some conversations about where you work and get information on others. 

4. Build Loyalty With Rewards

While investing in attracting new customers, don't neglect opportunities for retaining existing ones.

Give away fun gifts with your logo: magnets, flashlights, Frisbees, T-shirts, mugs, water bottles, and more. These will keep the magic going after the sales call is over. 

5. Create a Game

Use a tailor-made BINGO card that leads them around the store, then leads to a prize if they get BINGO.

Have signs to advertise your newest game. Invite everyone to play and win prizes. 

6. Go Head-To-Head With the Competition

Don't be afraid to promote your items over the competition.

If it makes sense, have a "taste test" as Coke and Pepsi did in the 1980s. Let the audience decide what items they like better. 

Be sure to have flyers made up to announce this event to let people know when it will be.

7. Take On Speaking Engagements 

Speaking at events puts you in front of your target audience and makes you an expert.

A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.

It creates you as the go-to person for answers, which is a great position.

Take time to evaluate the best creative way to reach your customers. We all have an overflowing inbox. Instead, try something fresh and offline to capture your customer's attention. 

When you want to make a statement offline, try some freshly printed marketing materials. That's where we step in! 

We have what you need to make some fresh imprints on your customers. Contact us today!

7 Top Ways to Show Appreciation to Customers

Gratitude is a great skill to possess.

"I think gratitude is a big thing. It puts you in a place where you're humble," said Andra Day. 

And humility is a wonderful attribute, primarily when serving the public. When you meet up with prospective clients, gratitude is vital. We receive a much better welcome when people see how thankful we are to meet with them and to have their continued support. 

Research has proven that returning customers spend 67% more than new customers, and 82% of customers are brand loyal.

So, what else can you do to show appreciation besides saying thank you?  

Here are some ideas to show your gratitude.

 7 Top Ways to Show Appreciation to Customers

1. Send a Thank-You Note

Send a thank-you note in a letter, hand-written and signed by you.

Sure, it takes a little time, but keeping current customers happy is worth it—especially the ones you genuinely want to maintain a relationship with.

2. Make a Donation

Donate to something close to your customers' hearts.

If they support a worthy cause you can get behind, consider donating something to these causes in their name. 

3. Offer a Discount

Offer a discount just for them.

One of the easiest ways to build customer loyalty is by rewarding your customers for their business with loyalty cards and retail rewards.

4. Do a Giveaway

Offer a giveaway prize package.

Want to share the love and give out prizes to your fans? Running a giveaway is a great way to show your appreciation. This will excite customers, and they might even tell their friends and colleagues. 

5. Offer Free Services

Offer more free services if possible.

When people began to feel the impact of the coronavirus and social distancing, some companies went above and beyond to help people adjust to a challenging new reality.

Some companies offered free services or better deals on their products. When there is a stressor in your customers' lives, help out a little more. People notice it and will appreciate your help.

6. Talk Face-To-Face

Engage in face-to-face conversations with your clients.

Ultimately, people want to be seen and heard. Engaging with them in a conversation over video chat or, better yet, in person is a perfect way to thank them for supporting your company daily.

Listen to them rather than just pitching your ideas. Ask about their business and learn how you can genuinely help each other.

7. Acknowledge Them on Social Media

Feature customers on your blog or social media.

If they had a big event that you were able to be a part of, or help with in some way, show it. Portray pictures of the big day with words from them as to how the day went.

This is great to help celebrate their day. It's also great to get the word out about how you help people.

Whatever you choose to show appreciation will elevate your customer relationship and nurture long-lasting bonds. If you need help printing stationary or customized packaging, let us know. We would love to help!

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising. 

Today, you can't rely solely on digital ads to increase customer traffic. Likewise, you can't just rely on old-school advertising to do the job.

Writing words on paper is tactile and fun to hold. It also creates a feeling of value that a pop-up ad can't do. Paper is something that has to be reckoned with. You can't just turn a blind eye. You have to physically throw it away--after reading it. 

Once it's your customers' hands, you have the advantage of grasping their attention. Be forthcoming about what you are selling or trying to call their attention to.

Using high-quality paper and fine print can give the impression of prestige and quality, and with the physical item in your hands, it is way more engaging for readers than an email or a pop-up.

Digital helps expand on the conversation you started with the customer. It allows for more information to be shared, and it's interactive in that the customer can click for more information on your website.

So, if you take the best aspects of each marketing tool, you will see the difference compared to running a solely digital or print campaign.

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

1. QR Code

Use a QR code to link to your digital platform.

This is a quick and easy way to get the most out of your advertising.

2. Include Your Web Address

Add your website to the printed pieces.

This way, the customer instantly knows how to get more information or contact you. You can even create a specific landing page for the campaign.

3. Exclusive content

Advertise exclusive content within your print pieces to gain new followers on a specific social platform.

4. Social Media

Use your social media to obtain customer information so you can send on-target materials to them.

5. Giveaway

Advertise a giveaway on your printed piece and include a QR code or URL that takes the consumer to a page where they can redeem the gift.

6. Colors

When combining print and digital efforts, give them a cohesive look by using the same colors and fonts.

7. Campaign Tracking

Add a UTM or Urchin Tracking Module to the web address or QR code that you put on your print campaign.

A UTM is a simple text code that can be added to any URL or webpage to generate Google Analytics data.

8. Hashtags

Printing specific hashtags on materials is yet another way to funnel all marketing channels toward a single campaign. 

Indiana University used this approach with newly-admitted college students by including the hashtag #IUSaidYes on their acceptance letter packages.

9. Augmented Reality

Use an augmented reality code in your print advertising to stand out more.

This high-tech tactic tracks the results through the code and can also boost your online presence. These two together are unstoppable.

When it comes to marketing, combining digital and print will help boost your campaign and reach the right audience. 

When it comes to print marketing, we are here to help your marketing dollars go further! Contact us today.

How to Use Color to Impact Holiday Campaigns

When you think of the holidays, what colors come to mind?

Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might not naturally be drawn to outside of the holiday season. 

Using color theory, the study of how color impacts perceptions and behaviors, we can help get customers in the mood for the holidays and, hopefully, buy your products. Here's what the experts say about the holiday colors we love.

How to Use Color to Impact Holiday Campaigns

Red

We know red as a warning: fire, stop signs, danger, and so forth.

But it is also a powerful color representing love, passion, importance, and hunger. 

Red can raise blood pressure and respiration rates and enhance human metabolism. We think of things like red berries, Santa, and more. Use this color as an accent, and you'll be doing well. However, if used in abundance, it tends to get overwhelming. 

Green

Green has both the calming attributes of blue and the excitement of yellow.

When used in a design, it is known to have a balancing and harmonizing effect. It also helps balance out red, which is used often this time of year.

Christmas trees can go back to medieval times to symbolize the Garden of Eden. Today, we tend to think of Christmas trees and mistletoe. 

White

Of course, we associate white with snow this time of year. 

But it also is an excellent backdrop for design. Since it is the polar opposite of black, it goes with just about every color and is perfect for minimalist design. In addition, it can soften the often bright colors of the season.

Blue

While blue is sometimes acquainted with sadness, calmness, and responsibility, it is also known for its dependability, peace, and religion.

Especially this time of year, we see that blue represents these last attributes. In times past, blue was connected to royalty as the pigments to produce the die were expensive. 

Gold

Success! Achievement! Luxury! Elegance! 

These are what gold represents, and many individuals associate this time of year with gifts.

Yellow, or gold, is a warm color and represents passion, happiness, enthusiasm, and energy. It's a powerful color, not used in abundance.

When thinking about designing your holiday marketing materials, these colors are tried-and-true, and people instantly associate them with the holidays. 

There are always beachy themes and tropical photos, but that typically doesn't represent the classic feel of the holiday season. Tapping into those warm emotions is easier when you keep with tradition.

The time to start thinking about holiday print materials is now! We can help you pick the right hues and colors for your marketing efforts. Visit our website today!

6 Automation Tips for Your Small Business

Automation has helped many small businesses become much more fluid and, in turn, succeed.

Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing automation for more than two years.

Although they might not have the resources of their counterparts, small companies can and should incorporate automation in every aspect of business: From capturing leads to closing sales and serving customers to checking routine office tasks off the to-do list.

Research has shown that while small businesses are less likely to invest in automation than large ones, they have more success when they do.

Here are a few common areas of automation where small businesses can get big results.

6 Automation Tips for Your Small Business

1. Lead and Contact Management

Dealing with leads and contacts manually can be a hassle.

Consider replacing that complicated spreadsheet with Customer Relationship Management (CRM) automation.

A CRM platform can automate lead scoring and take action when a score changes. For example, it can notify you when a deal is heating up or trigger an email when a contact hits a particular score.

2. List Segmentation

Segmentation of your contact list is key to sending personalized content, which has an average 34% open/click rate.

You can do this automatically based on actions that a person takes. 

3. Email Marketing

Email marketing has an incredible return on investment (ROI).

Businesses earn an average of $35 for every $1 spent. Email gives you a direct line to your audience and helps you build brand awareness.

But regularly sending professional, personalized emails to your contacts can be time-consuming for small businesses. Email marketing automation software makes it easier. Examples include welcome emails, abandoned cart emails, and birthday and anniversary emails.

4. Social Media

Social media automation includes automating your content to post on a social media platform at certain times.

All major social networks allow paid advertising, and you can reach a targeted audience when and where they are already spending time.

5. Notifications

Notifications are a type of automation with significant benefits, like increased efficiency and speed.

Automatic notifications give you updates on critical events so you can take action immediately. 

6. Customer Support

Small businesses care about their customers and are committed to offering the best support possible. Automation can help. 

For example, chatbots have become increasingly popular in customer support and have been shown to increase sales by an average of 67%.

Ultimately, automation streamlines your processes and makes you more competitive — especially if you’re a small business. 

When it comes to printing, we, too, want to make you more efficient so you can make the most of your time and budget and focus on what matters most. Contact us today!

4 Things Your Direct Mail Piece Needs to Convert

Direct mail is a simple, cost-efficient way to reach your target market. 

The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements. 

Here are four things your direct mail piece needs to convert direct mail into sales. 

1. Personalization

Recipients respond well to personalized advertisements. 

The more personalization, the better your target market can say, "Wow! This is for me!" One study showed that 93% of businesses that incorporated an advanced personalization strategy experienced revenue growth.

Personalization starts with data. The more customer data you have, the more personalized your direct mail can be. Gather data regarding geographic, demographic, and behavioral characteristics so you can… 

• Include the recipient's name in all outgoing marketing materials.


• Reference the client's past buying history.


• Suggest products the customer might be interested in. 

To simplify your marketing, try to divide your overall target market into niche audiences with specific pain points. This will allow the mail to be more personalized while still being manageable for your business to execute. 

2. Special offers

Tell the recipient what's in it for them. 

By including special offers in your direct mail, people will be more likely to act. Make your direct mail more effective by triggering fear of missing out by making the offer for a limited time only or while supplies last. 

If your company struggles to acquire data from your customers, you could have customers fill out a form before they can access the special offer. 

Examples of special offers include:

• Discounts


• Exclusive events


• Free samples

Example: "Scan this QR code, tell us about yourself, and get 25% off your next purchase! For a limited time only." 

3. Strong writing

The content within direct mail heavily influences readers. 

Create a confident, friendly, accessible piece with direct mail by focusing on the writing. Tips to achieve this include: 

• Make it accessible to all by using simple language and short sentences.


• Make it easy to skim by adding headings and bullet points.


• Tell readers what's important by making certain words and phrases pop.


• Include stories readers will enjoy and connect with.


• Make your first and last sentences count because they are the most frequently read. 

By making the content of your direct mail enjoyable to read, recipients will be more likely to act. 

4. Follow up after sending direct mail

People are busy, and they need reminders. 

Therefore, follow up with your customers after sending direct mail. You can follow up with another direct mail piece, email, or phone call. When doing so, remind the customer about the special deals and your previous point of contact. 

Direct mail is a powerful tool in marketing. But you're going to want the most conversions for your money. Help convert by including these four strategies in your direct mail campaign. 

We're here to help you convert when you're ready to print! Reach out today!

5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

In its simplest form, a call to action tells the recipient to buy now. 

However, sometimes saying, "buy now!" won't be quite as effective as an alternative, more creative strategy. 

Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the average of 4.23%. 

1. Be straightforward 

Tell the reader what they can expect if they complete the advertised action. 

No games, no tricks. If you say this is what will happen, then advertise it accurately. If the deal only holds if they buy $X in merchandise, then clearly communicate that. You're not doing yourself any favors by making a misleading call to action. It'll just frustrate the client. 

Avoid misleading calls to action by including relevant numbers, such as pricing and discounts. 

2. Use strong command verbs

Begin your call to action with a strong command verb. 

Strong command verbs can help people follow your call to action. In one study, ads with strong action verbs performed about 89% better than those without.

Examples include, 

• Buy the customer-favorite product now!


• Shop at our newly updated store!


• Order through our quick and easy website!


• Download the newsletter for insider knowledge!


• Subscribe to be the first to know about all our amazing deals!

Often, people have a hard time saying no, even to words on a page. By using confident action verbs, people will do it. 

3. Be enthusiastic

Enthusiasm is contagious. 

If customers feel you are enthusiastic and believe in your product and service, they'll get excited too. In writing, enthusiasm is best shown through exclamation points, so use them often!

4. Advertise scarcity

People are busy, so you must find a way to get them to act immediately. 

Including a sense of scarcity in your call to action by showing it's for a limited time or while supplies last will prompt people to act fast. This will help prevent people from putting direct mail in their "I'll get to it later" pile. 

5. Differentiate from your competition

Companies with similar niches can sometimes advertise similar calls to action. 

Make yourself stand out from the competition by brainstorming ways your call to action can be unique. First, think of the things your company does that are better than the competition. Then find a way to weave that into the call to action.

Try getting creative and unique by asking your customers to complete an action not commonly requested. For example, try telling customers to read customer reviews instead of prompting them to buy, shop, order, download, or subscribe. Customers trust other customers' reviews. If you have positive customer reviews, advertise them in your call to action. Potential clients can see what items or services are most popular and why. 

Calls to action are a crucial part of your marketing technique. Without it, customers often won't act. Using strong command verbs and enthusiasm makes target markets likelier to respond. 

With all the thought and research you put into your print marketing campaigns, you will want an easy, smooth printing process. Once you've settled your call to action (and a thousand other details), reach out for a hassle-free printing process! 

6 Ways to Engage Your Audience With Interactive Print Marketing

Interactive print marketing allows more engagement from the receiver, upping retention. 

Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digital or non-digital aspects. 

Non-Digital Interactive Print Marketing

Non-digital interactive print marketing uses creativity to enhance print, creating a unique experience. 

1. Scents

Sending scents through the mail is especially helpful when advertising the wonderful smell of your perfume. 

However, even if you don't sell perfumes, sending a scent through the mail can still be helpful. By associating your business with good smells, you'll intrigue and please potential clients while influencing their emotions, as 75% of emotions are due to smell.

Incorporating a particular smell could become part of your brand identity, boosting recognition. People are 100 times more likely to remember a smell than something they see, hear or touch.

2. Invisible Ink

Make your campaign fun by telling your recipients to get the paper wet or bring it outside into the sun. 

Having "hidden" messages appear after following the prompts creates a fun experience for the customer while also making your advertisement memorable. 

Entice your readers to follow the prompts by providing a discount or some benefit after following through. 

3. Origami

Send print that can be transformed into something more through origami. 

This is a fun activity for the recipients. Make sure the directions are clear and the origami doesn't get too complicated. Otherwise, the recipient will become frustrated. 

Connect the origami piece to your marketing campaign and product. Make it even better by providing the customer with something functional once they're done, like a pencil holder. 

Digital Interactive Print Marketing

It can be beneficial to change your strategy mid-campaign by including digital aspects. 

It also increases response rates; a study shows the increase in response rates could be from 2 to 35%!

4. Lights 

Did you know you could include lights in your print marketing?

Adding lights can make your direct mail shine. With the holidays just around the corner, adding lights to Christmas trees in direct mail will help you stand out. Use your imagination to find ways to enhance your package through digital lights. 

5. QR Codes 

QR codes help to create a seamless omnichannel approach by creating a bridge between the print and the digital world. 

QR codes can connect consumers to…

• Social media. Social media is a wonderful way to interact with clients while showcasing your best products or services.


• Website. Your website can be used to find out more information about your company and answer any questions. To make it even more effective, you could include QR codes that bring the customer directly to the product you're advertising.


• Video. If you'd like to share more information than can be included in the print piece, then have the QR code direct users to an engaging video for more info. 

QR codes can help your print marketing deliver more than would otherwise be possible while helping people follow your calls to action more easily. 

6. Artificial Reality

Artificial reality gives your print marketing a chance to come alive. 

When the recipient scans the image with their phone or tablet, they'll be able to see images moving and making noise through their phone.

It's another element that increases the recall of the recipients while also providing them with a bit of fun in their lives. 

Print marketing is not archaic. Although it has been used for many years, it has kept up with modern technology to provide unique, memorable features to your target market. 

Let us help you engage your audience with interactive print marketing! Reach out today!

11 Print Products That Make Great Holiday Gifts

The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around.

Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to purchase.

Here are some great ideas to help do both of these things. 

11 Print Products That Make Great Holiday Gifts

1. Water bottles

These are popular because they are reusable and reduce waste in landfills.

Of course, we all want to stay hydrated, but it’s also a perfect canvas for your business logo.

2. Calendars

We all use our phones but hang up our paper calendars to remind us of important dates.

Add photos and your logos, and you’re set. Each month, there will be a different picture to admire.

3. Mugs

Who doesn’t like to curl up with a good book or Kindle and read with a cup of coffee, tea, or hot chocolate?

Mugs are perfect for winter months to warm hands up during a chilly business meeting. And your name is front and center.

4. Keychains

Create a fun, engaging, creative keychain for your customers and employees.

Then, tie it in with a popular sporting event in town or location to bring camaraderie.

5. Bookmarks

Design some fun bookmarks for your guests.

Include engaging local scenery and fun graphics. Believe it or not, people still like these types of gifts.

6. Stationery

This is a wonderful idea if you are looking to reward your employees.

Create one-of-a-kind stationery that is customized to them.

7. Caps

Whether you create winter caps or baseball caps, the message is clear.

This type of gift has your logo front and center and is something useable for months. These are great ways to get your logo noticed. 

8. Magnets

Fun, fun, fun! Magnets are great in the office or at home.

People use them all the time. So consider it a challenge to come up with something clever.

9. T-shirts

These are great giveaways because we all wear t-shirts.

They are great under sweatshirts, in the gym, or on a casual day at the office.

10. Bottle opener

No one wants to be stuck without a bottle opener at their next event.

Make sure your bottle opener flaunts your logo clearly, and pick colors that represent your business well.  

11. Notepads or notebooks

We all need more of these; they get used a lot.

Find a fun style, size, or shape of notepad to create a long-lasting appeal.

No matter what products you choose to use, it’s clear that your logo will permeate their brain, causing them to remember you when they need your services. It’s like subliminal advertising.

Giveaways and contests help you generate leads, engage your customers and increase your audience reach, all simultaneously!

So remember, when you need printing done, we are here to help your ideas become successful. Contact us today!

How to Set Smart Goals for Your Next Social Media Campaign

SMART goals help you identify areas you'd like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks to prioritize. 

SMART Goals

SMART is an acronym for… 

• Specific. Use statistical values to narrow down what and how much you'd like to achieve.


• Measurable. Attribute values to non-numerical indicators of success, being precise in how you'd like to measure. 


• Achievable. Look at past campaigns and use them as a base for how much you think your business can achieve.


• Realistic. Similar to achievable. Make sure your goal is relevant.


• Timely. Set a date for when you'd like the goal to be completed. 

Setting SMART goals acts as a base for your social media campaign.

Create a Social Media Campaign With SMART Goals

SMART goals help create a stellar social media campaign that works for your company. 

Step 1: Set a goal using the SMART goal method, making sure it's specific, measurable, achievable, realistic, and timely. Determine what metrics are best to measure. 

Step 2: Determine your target market. This will guide decisions, including which social media channel(s) to use and content to put out. Make sure it all ties back to support your goal. 

Step 3: Create a content calendar. Plan out your content using a calendar. Make sure everything is spaced out, and posts build off each other. 

Step 4: Manage the campaign. Actively engage with customers by replying to comments and answering questions. Adjust your strategy as needed. If you're not in line to meet your goals, then try new tactics to boost engagement.

Step 5: Analyze the results. What went well? What would you do differently? Why? Use what you learn to create a better social media campaign next time. 

Using SMART goals as a guide can help you get the results you want in your next social media campaign. 

SMART Social Media Campaign Goals

Sometimes, determining what goals to set can be challenging. Here are two ideas to get you started. 

1. Increase brand awareness 

If you're running a social media campaign, this is a great place to start because it's the top reason marketers use social media.

To set a SMART goal, answer these questions: 

• Who do you want to increase brand awareness with?


• How will you measure this? Through followers, views, likes, or shares?


• Once you've determined how you're going to measure your campaign, how many followers, views, likes, or shares do you want? Is this goal achievable and realistic? Do you have access to past campaigns to use as a benchmark?


• When do you want to reach your goal? 

By effectively increasing brand awareness, your business will increase sales and traffic. 

2. Improve customer service

More and more customers are looking to social media for customer support. 

One in five people says they use social media for customer support.

To set a SMART goal, answer these questions: 

• How many people reach out via social media for customer support?


• How fast is your current average response time through social media?


• How fast would you like your response time to be? Is this realistic?


• What is your customer satisfaction score for those who sought help via social media? Where would you want it to be? 

Your business can increase revenue, customer satisfaction score, and customer retention by having good customer service available through social media. 

Having goals, especially SMART goals, improves performance and happiness. Setting SMART goals for your social media campaigns can have a significant impact. 

Social media is one of your business's many avenues to reach customers. Effectively reaching a variety of customers requires an omnichannel approach, including online and offline marketing.

As always, we're here to help you with whatever print needs come your way, including print campaigns that help boost your social media! 

Color Talks... Are You Listening?

Color, color everywhere. But what does it mean?

Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological conditioning, and cultural developments.

Color Talks... Are You Listening?

Depending on where you do business, you’ll want to consider color. There are cultural differences, such as red representing good luck in China, but in South Africa, it’s the color of mourning.

For this article, we will focus on meanings in the United States. Take a minute and consider what your color scheme means to the readers. Does it need to be changed so you can reach your business goals? Let’s learn.

Red

Red is the color of passion and energy.

It’s an intense color that is supposed to motivate us to take action. (Remember, stop signs and signal lights use red for a loud caution. It is meant to move us in the right direction.)

Red also stimulates appetite, which is why many fast-food restaurants use this color in advertising and decorating. Red is an excellent color for getting people to “act now.” Think about your brand and what you want to do with the logo and advertising.

Orange

Orange exudes enthusiasm and emotion.

It is supposed to be a fun color that represents emotional strength. It adds spontaneity and positivity and encourages social communication and activity. It’s also youthful, vibrant, and fun. Think about how much fun you want to add to your advertising.

Blue

Blue is the color of loyalty and trust.

It relaxes our psyche and gives us peace and tranquility. Light baby blue is peaceful, while dark blue can signify depth and power. It represents intelligence and responsibility, which is excellent for businesses that want to promote a sincere business image. 

Green

Green is the hue that represents health and harmony.

It balances our emotions and makes us feel safe and secure. It often represents rebirth and new life, just like the grass and trees in the springtime. In our culture, green also represents wealth because of its tie to money.

Purple

Purple typically represents luxury, mystery, and spirituality to people because of its link to royalty.

This color holds a special meaning in religions, including Catholicism, Judaism, and Buddhism. So if you want to add some spiritual dimension, this is a great color to use. 

Yellow

Yellow makes us feel optimistic and happy.

It’s a cheerful color that brings fun and joy into the space. It represents spontaneity and youthfulness. If your target market is young people, try incorporating some yellow into the color scheme. Yellow is a great choice if speed, fun, and low cost are attributes that you want to be associated with your brand. 

Pink

Pink represents femininity and the softer side of things.

Combine it with a bolder color, and you will soften your image. It is known for romance, sensitivity, and tenderness. It’s also a color for passion and love. Pink seeks to make others feel accepted by offering an unmatched level of sympathy.

When you think of advertising, colors are one of your most important choices.

If you have questions about what colors would work best for your print marketing and business materials, feel free to reach out. We want to ensure every element of your marketing efforts gets the intended message across! 

5 Entrepreneur Tips You Need to Know

Being an entrepreneur is challenging.

In fact, 20% of small businesses fail within the first year. The world of business can be competitive and cutthroat. Follow these five tips to prepare yourself for success. 

1. Mix passion with skill

You’re going to be pouring many hours and a lot of energy into your business. 

It’s crucial you not only find something you’re passionate about but also in which you have potential. Find the perfect founder, product, and market fit by choosing a business matching your unique skills, experiences, and personality. 

This can be accomplished by zoning in on a unique niche. 

2. Find the right niche

Find the perfect “Goldilocks niche:” not too broad, not too narrow; just right. 

Most successful businesses begin with a narrow niche. This helps you differentiate from your competitors and draw in customers. Once you’ve established yourself, then you can work towards expanding your business into other areas that make sense. 

Be careful when choosing a niche. Try finding one that’s popular all year long and allows repeat business. Although not impossible to succeed, seasonal niches are challenging because they allow for fewer repeat customers and year-long sales.  

Whatever your niche, make sure your business is solving an urgent problem. If not, you'll fail to make sales because customers won't see why they need to buy your product or service. 

3. Do your research 

Solid research attracts customers and investors. 

Doing quality research up front helps increase trust in your business. You’ll be able to show your customers and investors exactly why your business can help them and where your information is coming from. 

Furthermore, by researching all facets of your business, you’ll be better able to outsource and hire without being taken advantage of. 

4. Make employees a priority

Employees help you reach your business goals. 

Happy employees are more likely to want to help your business succeed and work towards company goals. Companies with higher work satisfaction scores outperformed lower employee satisfaction companies by 202%!

To maintain content employees, ensure they feel appreciated, heard, and valued. Complimenting employees often while avoiding too much criticism can go a long way toward employee contentment. 

Do your best to ensure your employees are part of the 65% of employees satisfied with their job.

5. Be professional 

Professionalism helps promote company trust. 

Professionalism spans many aspects, including being reliable, using a professional manner, and having business cards. 

Business cards are an easy, cost-effective way to maintain a professional front. They also serve as an effective marketing tool. They’re easy to distribute and provide all the relevant information potential customers need. 

Being an entrepreneur is risky and challenging. Set yourself up for success by finding the right niche that solves a relevant problem and mixes your unique passion and skills. Furthermore, by researching, maintaining happy employees, and remaining professional, you can better navigate the unpredictable business world. 

We print high-quality marketing materials that help propel your business forward. Contact us today!

3 Tips for Choosing the Right Flyer Font

When putting together a flyer, sometimes the flyer font can be overlooked. 

But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. 

Sans-serif vs. serif fonts

Fonts can be classified into one of two categories: sans-serif or serif. 

Sans-serif fonts don’t have little lines underlining the letters, making them good for digital posters. They also tend to be bolder, making them good for headlines. Examples include Century Gothic, Verdana, and Helvetica. 

Serif fonts have little lines underlining the letters. They’re good for body text because they can be easier to read. Common serif fonts include Times New Roman and Garamond. 

Remembering the difference between sans-serif and serif fonts is important when choosing the correct font for your flyer. 

1. Readability is key!

Readability is the most crucial aspect to consider when choosing a flyer font. 

If people can’t easily read your flyer, they will not stick around to try. They’ll get frustrated and throw your flyer out. 

Stick to 10 pt and above font sizes and aim for Arial, Georgia, Verdana, and Times New Roman, as these are easier to read.

Also, be mindful of your dyslexic audience by choosing a font they’ll be better able to read, such as sans-serif fonts, especially Helvetica. With about an estimated 1 in 10 people with dyslexia, making sure your flyer is accessible may be more important than you thought. 

2. Fonts convey meaning

Various fonts add nuance to your design. 

Paying attention to these nuances can help you pair the right font with the message and goal of your flyer.

Check out the following common flyer goals and how to achieve them.

• Formal, conservative, or vintage brand: serif fonts


• High-end buyers: minimalist font


• Convey stability: Times New Roman, Arial, and Cambria


• Convey assertiveness: Impact, Rockwell Xbold, and Georgia


• Show expertise: fancy fonts


• Discount flyers: bold fonts

The little decisions, like matching the right font with your flyer, can go a long way in promoting your business. 

3. Don’t overdo it

With about 200,000 fonts worldwide, it can be easy to choose too many fonts for your flyer. 

But, too many fonts create a busy, confusing flyer design. Instead, stick to about two fonts or one font in different weights. The font’s weight includes the various ways a single font can appear. Font weights include hairline, thin, light, regular, italic, medium, bold, and black, to name a few. Never use more than three fonts. 

If you decide to use two fonts, finding the right font pair can be tricky. Many find pairing a sans-serif font for the headlines with a serif font for the body text to be a helpful guideline. 

Font selection may seem like a small detail, but it affects how your marketing is perceived. When choosing a flyer font, readability and accessibility are the most important factors. 

Whatever font you choose, we’re here to help you print your flyers so you can share your business with your target market!